How to lead your team to survive in SEO

Absrtact: As a service industry personnel, seoer often spontaneous or purposeful organization into a team to provide SEO services, team work can improve efficiency, but also reduce the work pressure of SEO. But now the SEO situation more and more unfavorable, many SEO team did not

As a service industry personnel, seoer often spontaneous or purposeful organization into a team to provide SEO services, team work can improve efficiency, but also reduce the work pressure of SEO. But now the situation is more and more unfavorable seo, many SEO team did not really make money, and even some of this dissolved, each go to the road.

SEO team will have a leader, that is, SEO supervisor or SEO manager, these leaders in the team's success and failure played a very important role, as a SEO leader, what should be done to better lead their team in such a disadvantageous market to continue to survive it?

First: the integration of network marketing approach to planning work

Now many customers will be to the SEO team complained about a problem: why my Site rankings are so good, or no flow, no conversion rate? As a SEO leader, the problem must be carefully analyzed, why your team can not bring traffic to customers? In fact, we can from the SEO in recent years to see the decline: the era of SEO alone has passed, relying on SEO can not get maximum traffic. What should SEO leaders do to change that? The author thinks that the SEO leader should use the way of integrated network marketing to plan the work of the team, the integration Network marketing means, use a variety of network marketing means to let the customer's website get the biggest traffic. For example, now very popular microblogging marketing, micro-credit marketing, and so on marketing tools, are worthy of SEO team to imitate and learn. As a leader, you must have this awareness, to the website traffic and conversion rate as the goal, with the SEO other network marketing means to the subordinates planning work, so that the site can be improved rankings, but also to solve the customer site has no flow of embarrassment, which will also allow customers to trust your team, Your team's reputation will be better.

Second: Develop team members in a scientific way

Although the SEO leader is the core of the team, but the team members are the real implementation of the main body, a strong SEO team is a need for a lot of outstanding personnel, as a SEO leader, you must not only to make money and ignore the training team members. How to scientifically train team members? I think SEO leaders should do the following:

(1) Regular training team members. Live to the old, learn old, SEO knowledge is endless, now a lot of SEO leadership although their own SEO technology is very good, but is stingy with these technologies impart to subordinates, so often cause the whole team become mediocre. SEO leaders if they are very technical, you can specifically take some time for team members to train, and systematically teach them some new SEO knowledge, so that they know more about SEO, so that they work more efficient,

(2) communicate with your subordinates with patience and sincerity. SEO leaders should not use a high attitude towards their own team, after all, the team can go to the present, is not one of your credit, all members are paid hard sweat. When they have an opinion, as a leader must learn to listen, put down their status, you can also adopt some work ideas. Usually also actively and subordinates to communicate, listen to the requirements of subordinates, if not too much can be as selective as possible to meet, so as to enhance the feelings between the team, but also to better the intense team members work hard for you.

Third: the integration of team strength, so that one plus one can be greater than two

According to the author understand, SEO team division is relatively fragmented, usually SEO team will be divided into outside the chain of Commissioners, Web site editors, data analysts, code optimization personnel and so on. They are all in their own work, and rarely communicate with each other and cooperate with each other. SEO leaders should pay attention to the seriousness of this problem, if their team does not cooperate, then you will never have progress. Therefore, we must learn to integrate team strength. How to integrate team strength? The author believes that the SEO leader should encourage the various departments of the team to communicate with each other, such as Web site editors and data analysis personnel, data analysts found that those page articles to bring the flow of large, you can reflect the information to the website editor, so that the site editor to make more of this type of article, Bring more traffic to your site. SEO leaders should also participate in the rational deployment of various departments of work details and work relevance, so that the team become more and more united, and finally bring a plus one more than two results, this is a SEO team become more powerful indispensable factor.

The above three points are the author personally experience summed up the experience, although now the SEO is not good to do, but as a leader, to their team to be highly responsible, do not because the market adverse let the team to fend for themselves, we must use their own management ability to let the team continue to survive, and become more and more powerful.