How to learn Network Marketing (II.)

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How to learn Network Marketing (II.)

In my last article, "Learning where internet marketing begins--from the beginning of the observation," I've learned that online marketing starts with observation and observes industry success stories. Analyze some methods of operation from others ' success cases, some thinking process. And then graft it into our own operations. So where do you analyze successful cases?

One, example: SEO Successful case method

We want to learn SEO, in the last chapter I said, we start from observation. After our observation found that SEO optimized to do the best is Baidu Encyclopedia, (why will observe this result, a curse on the article) then we began to analyze Baidu encyclopedia.

1, Baidu Encyclopedia is the user to create content

We all know that the encyclopedia content is created by users. The encyclopedia staff is just an audit process. This is a feature that we do record.

2, Baidu Encyclopedia super powerful inside the chain

I have ever thought, we from any one article Baidu, we can find out the 90% of our commonly used vocabulary, encyclopedia has a strong, there is a strong link between the site! Like a net, full of no corner coverage.

3, the full content of the encyclopedia

Encyclopedia is called Encyclopedia, is the content is particularly comprehensive. Covering all walks of life, each word. If this is reflected on our website, we will cover all the relevant content of the Bank and add the links to each other.

4, encyclopedia can attract a lot of traffic

Each of our encyclopedia builders, is one of the flow of encyclopedia, which led to the encyclopedia has advanced a powerful source of traffic. Traffic is also one of the key factors in the survival of the site. So, our website as long as has the flow, then has the formidable vitality.

Second, how to use the results of this analysis

1, we want to learn encyclopedia, let our users create content for us. Why do users create content for us? Look at the encyclopedia, why people are happy to create content for Wikipedia, a large part of the purpose of promotion, but also from Baidu to know, found that can also let people ask questions. So if you want users to give you content, you have to meet their requirements, such as communication, do not understand the requirements of the question.

So, we can through the forum, the blog, the question and answer form lets the user give me the content, passes these people to be willing? Certainly is impossible. As I said before, you have to meet their needs, such as meeting the needs of the industry's promotion staff, to meet the requirements of the professional people in the bank to share the desire.

2, learn encyclopedia powerful internal chain of operation method

We know the encyclopedia of the powerful inner chain brings benefits, then how do we operate, how to give their own site to do a strong inside the chain it?

From the encyclopedia we also found that it is the encyclopedia content, and then as long as the article appears in the relevant words, then to add the inner chain, we do not do encyclopedia knowledge, we do is a subdivision of the industry. But a segment of the industry also has relevant keywords, and then we will link these keywords to each other. This is the basic of doing the inner chain

It is necessary for us to make a column page for the relevant vocabulary of our industry! How to collect the relevant vocabulary of the industry, of course, can be collected from the encyclopedia, it has the inside, we will be on their own website, the establishment of each of the relevant sections of the page, such as our 114 check the standard network, involved in the relevant is a trademark category, Then we collect the encyclopedia-related words of the trademark category and make a corresponding page for these words. The resulting columns are then linked to each other in the article.

3, we want to learn the encyclopedia to their own mass flow

Encyclopedia is how to attract traffic, they are to meet the needs of promotional personnel, so that these promotional staff to contribute to the flow, there is another through into tens other long tail keyword, bring traffic. So we also want to add the long tail keyword in the section page mentioned above. Use a lot of long tail keywords to bring us traffic. Through the method of SEO to bring their own traffic, through the forum marketing, microblogging marketing, etc., can bring us the corresponding flow.

Summary: After combing through the above, we will find out in which direction we should push hard, what we should do, and have some implementation guidelines. Know which point you're trying to push. Less to do a lot of hard work, the direction of the clear is only the implementation of the matter. If you think I speak very well, please reprint: http://mark.zhiyiwang.com

Please look forward to my next article. How to use the ability of observation and analysis to do forum marketing

(Know easy net)