How to let the professional people experience the fun of playing

Business gaming is now well known and has proven to be a way to improve sales efficiency. But that does not mean that business gaming applies only to the area of sales. At its core, business gaming is a data-driven incentive strategy that can improve corporate performance. This means that business gaming can release the potential of all employees, positions and departments of the company.

Here's why business gaming becomes a versatile and powerful business tool:

• Everyone has the same intrinsic motivating factor

The game business model stimulates us to make an action for our own benefit by using the basic human intrinsic motivating factor, because the model itself is interesting and satisfying. The five most important intrinsic motivating factors are: autonomy ("I Control"), mastery ("I improve"), purpose ("I Make a Difference"), Progress ("I achieve"), and social interaction ("My relationship with others") are common to everyone, and behavioral research suggests that These five factors that satisfy individuals can make them work more efficiently and cheerfully.

• The performance of the business depends on the common goals of all sectors

As human beings have a common intrinsic incentive, the company's business units share the common goal of improving performance. For example, all managers have an intuitive understanding of the value of their employees and know how to improve employee satisfaction, performance, and loyalty. In the same way, they know that cooperation, knowledge sharing and continuous learning are the "good medicine" that keeps the office alive.

But connecting these individuals is not easy. Through the game of business model, employees benefit from the company's production, business success behavior will be encouraged and rewarded, regardless of the employee's original position. A well-designed gaming platform starts with encouraging people to actively participate in specific business goals. The platform then monitors the results, measures the impact of the business and the level of support for continuing learning, in order to improve employee satisfaction and participation.

• Gaming is Data driven

Simply put, gaming is a strategy to use data to improve performance. The gaming platform captures the data that employees generate when they interact with the system, and then uses them to build participatory experiences that drive performance, business results, and competitive advantage. By playing games, you can use the data to make a comprehensive understanding of all employees and to take advantage of opportunities to motivate them in all aspects of their work.

• Samples provided by our partners and customers

Since gaming is data driven, adaptable to different business goals and based on satisfying basic human needs and desires, its application has gone well beyond the sales environment. Bunchball's more than 350 customers are located in all the industries you can think of, and our gaming platform is helping them to upgrade their business results in a variety of ways. For example, the gaming model is being applied in the following ways:

• Improve IT service management (ITSM)

The IT support Manager is using game mode to foster a collaborative, self-service environment that expands the knowledge of helpdesk teams, reduces call volume, and resolves time to problem. For example, gaming can drive performance against key performance metrics, including closed support requests, reduced call times, improved customer satisfaction scores, and knowledge article writing. They also use Nitro for Remedyforce to motivate it teams to submit support requests and respond to questionnaires using Remedyforce's chat or self-service capabilities.

• Improve the performance and satisfaction of the Customer service center staff

Gaming helps to achieve real and measurable improvements in key performance metrics for the Allied Global Customer Service Center. Allied uses gameplay to reduce employee turnover and creates a sense of triumph among all customer service staff by increasing workflow, all of which can help the company deliver the best quality service to its customers in an efficient and efficient way.

By reducing the turnover rate of hourly workers and improving performance, the RMH franchise company has made impressive progress in its cooperation with the Bee block, a gaming website for hourly workers, RMH operates more than 130 restaurants throughout the United States. When you log on, employees can manage their personal data, review their data, and participate in real-time automated challenges that will be played through a "bee TV" strategically placed in a restaurant workstation.

Bee Block has driven the rmh to dig into hours, and early results suggest it has improved employee engagement and reduced staff turnover by 20%. This data is staggering, just imagine the average turnover rate of a restaurant's hourly worker is 125%! Ultimately, one of RMH's goals is to turn its waiters and bartenders from "receiving orders" into shopkeepers-a change that could have a significant impact on overall revenue.

• Improve the adoption and utilization of learning-oriented management tools

Sun Life Financial, a company that provides financial planning, insurance, health insurance, investment, and so on, has created a gaming online education platform called money up. This management-oriented learning tool breaks down the work examples and information of predecessors into a series of challenging but achievable missions.

During the first six months of the launch, Sun Life customers who used money up found that 33% completed 1-level employees in the company raised their retirement contributions and/or purchased a new product. Of those employees who added a new product, 88% also added new assets to their plans. The latest findings suggest that the retirement contributions of those who have taken action have all increased, averaging 74%.

In addition, the money-up participants include the Millennium generation, a generation that is widely known for its lack of planning for retirement. In the first six months, the millennium not only accounted for the highest proportion of the money-up players, but they were also the most active group, accounting for 33% of all players, and 44% of employees who raised retirement contributions or added products.

• Improve Employee Initiative

In Magic Quadrant's latest "Customer Contact center Workforce Optimization", Gartner describes why the importance of gaming has increased dramatically: "Finally, the ability of WFO Solutions has been overlapping with similar CRM and CCI markets, Then an emphasis appears in the life cycle of the Magic Quadrant. As a result, the importance of recruitment, training and delegation of authority (e.g. through gaming) has increased. ”

• Encourage leaders to share, collaborate and innovate

Hitachi Data System (HDS) is using a gaming social network with technical support from Jive software to encourage collaboration and creativity among its customers, partners, employees, and managers worldwide. Gaming encourages constructive dialogue among these groups and will contribute to the production of valuable knowledge capital. While the "Gen Y" and junior employees are often advertised, gaming has proven to have an impact on competitive senior leaders.

It's just a start! If done correctly, gaming throughout the company can have an impact on all ages, departments, seniority and educational backgrounds. What's the reason? Because a well-designed gaming platform follows our simple formula: Motivation + Big Data + gameplay = True loyalty. Don't look at gaming as a pony in a sales team. As you dig deeper, you'll find that gaming is a deliberate, strategic, customizable tool that produces real business results.

(via entrepreneur, fast carp)