How to let users recognize your brand image

How to let users recognize your brand image? How to let users remember your product and make a good impression?

Advertising, activities, promotional brands are products operating things, product design, just do a good product on the line, perhaps some people will think it is for granted. And what I want to say here is, product design, in the special place originality design, can in the user's mind imperceptibly propaganda brand image

Where does this special place manifest itself?

1, the most able to solve the problem of the place-

"Don't you understand?" Google yourself! "A similar conversation is often heard. When the user enters the search term and clicks "Google search", the search results appear and solve the problem. What is the most impressive part of the user, LOGO, text box? None of this matters, but the Google Search button solves their problems. If Google search in the image above is replaced by search, it will not have any effect on the results, but later on the popular language is estimated to be "do not understand?" Search for yourself! "The ghost knows which search engine to use

Tweet or release? This button in the microblog and search has a similar use of the scene, the most fulfilling is not in the input box repeatedly edit the effort, but click the button to publish the moment, this information also naturally became "my tweet." Sina Weibo this did not do a good job, or a general "release" button (by the Smelly Fish Blog reminder), but got the domain name of weibo.com, also have "scarf" this homophonic use qualification

In the browser, this position is not entered the URL after the "Go" button mo genus, on the map go browser "to" changed to "went", after teaching people mobile phone online, said will not become "you in the Address bar djne.net, and then point go! "For granted, it has to go to the browser.

2, nearest to the user places-

A place close to the user's hand, or a part that is often clicked. such as QQ set most functions as a main menu, the website of the "Home" button, the Software "main interface" and so on

Closer to the user's heart. Products may have many functions, but there are always one or two and user-related, such as community software in the "Personal Center", the user to show their own personality of the "setting center" or "fitting the mirror" and so on

In the big screen touch screen mobile phone, software and users are undoubtedly a step closer to the user's finger under the delicate design, more easily impress the user's heart. Logo do not machine hanging in the upper left corner, add some activity elements and special meaning, and users to interact with it

3, most want to see the place--

On the display of the search results, the image above will impress people. If you want to find more information, it is natural to think of the infinite extension of the gooooogle, if you want to hit the results, the most impressive is "I ' m feeling Lucky"

While watching online video, if the speed is bad, often see the buffer interface, see "Buffer 0%" to "Buffer 100%", this time the buffer into the effect of the logo water injection, the user will leave the "buffer n%" text, and then expect the logo as soon as possible, so full color logo will contain "Readiness" means

A variety of operational success of the prompt page, these are no doubt the user most expect to see, the effect may be better than the usual advertising recommended bit. As shown in the picture of the smiling face to brand cartoon image, that in the user's heart this image has been from such as the antenna Baby, Hoi po, such as a pile of pets stand out. I expect our colleagues to explore more usage scenarios

The opposite is what users do not want to see, such as various error prompts and 404 interfaces. How to deal with these places, a lot of related articles, no longer repeat here

4, can bring additional value when

LV products are full of logos shading, Apple products that iconic Logo,razer snake breathing lamp ... Internet products are also the same, if the use of the time can bring additional value (effect), that the product to do some obvious mark it

The author of this article: 訫 intentionally, welcome to come to shoot bricks, link address: http://djne.net/product-design/253.html