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As with people in real life, first impressions are very important. First look like or feel the right person, we are willing to continue to contact, the first thing to let people feel wrong, we will not spend their minds to find out what is wrong, is their own judgment wrong, or really wrong, the general people simply no longer contact.
The same is true for Web sites. Users open the site, the first look is amateur, if the sale of things or high-end goods, users may not have the interest to investigate the site is really home, but simply leave and never come back.
Therefore, the site should be mainly practical, beautiful second, but any serious business site should have the minimum professional image. A practical designer, looking for or buying a good site template is the first step in building a user's trust. Here said the professional image, is not to do the site like a portal, but also may be because many sites are using those kinds of open source CMS system, even templates are similar, many companies are not portals clearly, but do like a portal. We should cooperate with our products and target user characteristics to show the professional image suitable for a specific website.
In addition to design factors, the following details can damage the professional image of the website:
1. Typos, serious grammatical problems and faulty.
2. Invalid link, after clicking the user comes to nonexistent page.
3. The picture cannot be displayed.
4. "The website is under construction" text.
5. Web Access statistics, especially the green counter with a long history.
6. Flashing text.
7. There are lots of animations on the page, unless you are selling animations or games.
8. Background music.
These usually give users a more amateur feel of the site.
If stationmaster and actual is to what matter professional image has doubt, very simple, open Google, Yahoo, Baidu, a look will know.