How to locate the user group of the website?

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We do user needs analysis when positioning "user groups" is inseparable from our analysis of the object, because we do in the user needs to analyze the need to judge that part of the greatest demand, so we go to meet the largest user needs; why can't we meet all the needs? If we meet all our needs, Then our site will become bloated, the user experience is even worse, so we need to analyze the needs of users only need to find the greatest need to meet. User group is that we analyze the needs of the time divided into the largest demand groups, small groups and other parts of the group, if our site to meet the largest part of the group is to intercept most of the traffic, then the search engine will be our website pushed up.

Some of the key points to focus on when we target user groups:

1. Identify the industry's largest demand group

How do we find the biggest user group in the industry? In fact, we are in the positioning of the user community is to do the user needs analysis, positioning group is the analysis of that part of the user is our own, that part is not our own; For example: This site is selling reflow equipment; we pass the Baidu Drop-down box The biggest demand is " Reflow soldering principle, reflow soldering process, reflow temperature "

And then we're going to look at the comparison of the ranking site?

Basic first several sites are Baidu's products, Wikipedia first, then Baidu know, Interactive Encyclopedia, an independent site, and appeared Baidu Library ... We know that there are two independent sites, so what do these rankings compare to us? Wei Wei told you: ranking site to give a hint is "find information and download Information" These user groups are the largest; search for "reflow" the user's greatest need is "to find information and download Information"

Then we are selling equipment, users find information is not relevant to us, we do not need to do this part of the user; Wei Wei told you: if the biggest demand and the site itself is not relevant, and we do not have to do, this time we will lose the most demanding user groups, We want to rank in the home page on the demand to meet the largest part of the group; Wei Wei to make a hypothesis: our site to meet this part of the user community, then users find information when they will see our products, there is the possibility of buying! When we have met most of the user groups in the industry when the search engine is not that our site in the peer among the more advantages, so that we push up! I tell you some small knowledge: We are browsing the forum is not see some posts are marked with "Fire" or "hot" two words, These posts are the most popular among users throughout the forum, and they satisfy most of the user groups in the Forum; Moderators are not going to recommend them in the home page to show more users to see this post!

2. Positioning the site to meet most groups

When we have identified the user's largest segment of the group, and then check their own site to meet this part of the user community! Let's see if the website above meets this part of the user community.

Wei Wei to find a plate is the need for data download, indicating that the site has satisfied a part of the user, if the site to do the top three is not more to meet user needs.

3. Adjustment of the maximum demand

We know that the site has met some of the requirements, but is not the greatest need when the site needs to be adjusted; if we want to upgrade the site to the top three, then to the site in addition to the left some adjustment; For example: We have just seen the technical data download section, to mobilize it to the user to be able to see the first time;

We want the user to be able to find out the demand in the first time;

In the article sorting adjustment according to the largest demand to sort, Wei Wei to give everyone to add a bit of knowledge: when we need to analyze the needs of the data and then according to the most important sort to place the site, so that these important needs in the top of the site, to facilitate the first time to find users. What if the site's articles are adjusted? At this time our demand is the data download, we can refer to the rankings of Baidu Library!

According to the biggest demand is "reflow soldering process, reflow principle, reflow temperature, Reflow curve" from left to right in order to arrange, this time is not found with Baidu Drop-down box data is almost the same; in fact, Baidu dropdown box is to give us the data is displayed in a week or two weeks between the results. Then it should be in accordance with the "1 reflow process, 2 reflow principle, 3 reflow temperature, 4 reflow curve" this several articles need to be the top of the article is not able to update the article did not see, because users just want to pay attention to these!

Article by the Shenzhen Seo Wei Wei Original, reproduced please specify: http://www.weiweiseo.com/seojichu/540.html