How to locate the long tail word of product sale

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The electric business website, in the localization keyword, is generally aimed at the product or the function, expands the long tail word, for example chrysanthemum Tea's website, the long tail word is this: the Chrysanthemum tea price, the chrysanthemum tea effect, chrysanthemum tea can reduce the fire? These long tail words are all around the product name, Today Q Pig to share a positioning product sales long tail keyword concept is, according to the purpose of looking for products.

Looking for a product for the purpose of the primary consumer is the buyer is in the early stages of considering the purchase, in the economics field, use "demand" to explain when a purchaser feels the need for material. Consumers at the primary demand stage are having problems, just trying to solve the problem, but they don't know what to do, so they don't know what kind of product to buy.

Give an example:

A female college student, in a summer internship, wants to know the solution to heatstroke, which can be considered a primary requirement. This girl, do not know what she needs is to buy some of the heat of the fruit, or down the heat of the medicine, to do a summer massage, or stay in the air-conditioned room to drink more water.

When you meet such a consumer, what product will you decide to sell to her? If you happen to be a website webmaster, all the long tail words are to tell the website visitor, this medicine is the best in the industry, the price is the most affordable, and this week is discounted sales, for the primary consumers will not pay, Because he doesn't know this product at all.

If the long tail of the site, part of the market in the analysis of all the methods of reducing the pros and cons, what to reduce the way is no side effects, and more effective, this is in the primary demand stage of consumers want to see, so in the selection of long tail, describe products, do not blindly from the product itself, describe the function of products, prices, Sometimes, from the effect, because the user just want to solve the problem, and to buy products, according to the purpose of looking for products.

From the effect, can make the primary needs of consumers, more understanding of the situation, so that she becomes a selective buyer of demand. For users, at this time, what needs to be done is to choose whether to select the drugs, or choose to do a summer massage, only in the user was persuaded to buy the medicine, the user introduced this product than other competitors strong, only meaningful.

Human beings are very complex creatures, many different factors are affecting the decision to make, only more understanding of what is to promote the visitor to create the purchase behavior factors, can better modify the site content and long tail words, to meet their needs. This article by Q Pig Blog (http://www.seozoro.com/) original release, respect for copyright, reproduced please specify the source.