How to lock marketing goals?

Absrtact: Before using the app of guest treasure, I paid attention to the public account of the guest treasure in the micro-letter first. In the function of the introduction bar, it is so introduce their own: to provide the latest, the most powerful promotional information, you are the right-hand man shopping assistant. According to the prompts, reply to the good things,

Before using "Guest treasure" app, I first in the micro-letter to focus on the "guest treasure" public account. In the function of the introduction bar, it is so introduce their own: to provide the latest, the most powerful promotional information, you are the right-hand man shopping assistant.

According to the prompts, reply "Good things", you can see "Guest treasure" today recommended preferential activities, and reply to the name of the business, such as "Wal-Mart", you can have a goal to view the business's preferential information. In addition, you can also directly reply to your location, so as to obtain the surrounding supermarket information.

Gu Chengwei, CEO of "guest Treasure", said that since the introduction of the micro-letter account, they have been a lot less energy to maintain the app. Retailing, he said, is a new engine for China's future economic development, and the development of retailing requires more refinement and digitization of marketing management. But the McKinsey survey found that 70% of consumers ' buying decisions were made in the shop, and 68% of the purchases were impulsive. So, here's the question: How do you lock marketing goals?

The market that belongs to "guest treasure" is thus produced. Merchants with "Guest treasure" This can be controlled by the precision marketing tools, through mobile phones, websites and terminals of these three carriers, to the customer to send them interested in promotional information. Customers are not only able to get coupons when they shop, but also get bonus points. As a result, "guest treasure" to the business has brought three major improvements: improve the quality of visitors, improve customer unit price, improve the enthusiasm of the supplier's promotion.

So far, "guest treasure" has signed 205 large stores, registered members 350,000, weeks active in more than 50%. In addition, they have achieved "guest treasure" and ultra data "tight coupling" in 16 stores.