How to look at the difference between search engine optimization and user experience

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At first glance, natural optimization of search engines seems to have little in common with the user experience design case. Indeed, SEO is more concerned about how the search engine can bring long-term stability to the network, that is: the appropriate page through the appropriate keywords in search engines have a higher ranking, and then show to submit the corresponding search needs of users, and the user to the site. And the user experience is actually more concerned about what the user is doing on the site and on the site. So, it seems that in general, the user before reaching the site, belong to SEO, then, once the user reached the site, then they belong to the scope of the user experience?

Apart from the obvious range, another well-known conflict between the two is that SEO and user experience emphasize serving different visitors. SEO often or basically focus on the machine or machine algorithm optimization, that is, search engine collection and sorting algorithm, and the user experience is obviously not to the spider's feelings put more energy. Can the conflict between the two viewpoints be reconciled? Experience decisions together, experience without boundaries, seems to experience should dominate SEO, but in the long run is not the case.

Experience is not just starting with the user entering the site

As the user experience advocates emphasize, the experience determines everything, and the experience is far from beginning when the user arrives at the site, and it obviously doesn't end when the user leaves the site. The user experience should be very concerned about how visitors get to the site, obviously should also pay attention to the site to give visitors online and offline experience is consistent, similarly, SEO should also pay attention to the site to reach the user is particularly practical significance, the quality of the visitor experience directly determines whether it will visit the site again, in the long run, This also determines the Web site SEO effect of the ultimate fate.

From the actual operational level, in fact, in addition to some obvious extreme or less formal SEO means, the vast majority of SEO techniques and UE is not the essence of conflict, both the practice of a chance will not be like legends or conventional understanding of so many conflicts. At the same time, it is true. There are a lot of great web sites on the Web, in addition to fully meet the needs of users, but also based on the search engine enough attention, and get rich profits. After all, we all know that the user-centric, everything else is google.com/corporate/tenthings.html.

SEO needs to enter the site as early as the UE

In the online marketing of various means, SEO is a more reliable one, although occasionally there will be some fake people to stir, and may have achieved some success, which is why SEO has been mixed with the evaluation is inseparable. However, in any case, please do not be disturbed by these bad news, high level of SEO work its rate of return is very high, also will bring great help to the business.

SEO is essentially just to help a very low level of visitors can better visit our website, if he can not normal access to your site, then your site will be he thought there are some problems, it is in line with our house does not sweep the tradition of sweeping the world, right? From this point of view, SEO experts basically just around what is the reasonable structure of the site, how to implement this structure in circles. So, please in the preliminary construction of the site is to let the SEO participate in: Whether it is the URL, HTML quality or decisive content distribution, SEO has a series of recommendations to avoid your site by the search engine despise. This article is edited by http://www.geling888.com, reprint please specify!