How to maintain customer relationship in education and training institutions

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For small and medium education industry, the dilemma is more and more difficult to survive, enrollment more and more difficult, the market can not open, can not break the shackles of the original market. Many enterprises are also looking for a new market to send a channel, but is in blind search, the investment of funds can not get the corresponding return. So, how do medium and small education training institutions seek survival in the crevice? How to use the existing network marketing to realize the maximization of benefits? Now Wu You to talk about their humble opinion, hope to help.

1. Industry segmentation, Customer terminal

Many education and training institutions are more than just a product, how to carry out effective resource integration, to achieve the maximization of corporate interests. A product will have a lot of competitors in the same industry, in the competition to reflect the service is to expand marketing methods. In the competitor mining potential customers is not a lot of enterprises will not try, the reason is that many business owners of the idea of a narrow, always feel that their customers will be dug away, which is not confident of their own enterprises, the ability of their employees, the performance of self-confidence, This kind of enterprises from the long-term development perspective to consider is not developed, how to protect everyone, reflect the value of employees is the boss needs to consider.

Gossip more said also chew and tasteless, too much is too nonsense. Now on the industry fine differentiated marketing Wu You a case; For example, your business is kindergarten education, there are many training institutions for early childhood education, basically small and medium-sized enterprises, are some private owners run their own. There are many kinds of preschool education, such as synaesthesia, parent-child education, EQ Education and so on, these institutions are generally a single training content. At this time the boss will consider, if the development of multiple elements will not make people feel unprofessional, or how, of course, there are some objective aspects of the problem, or from their own level of reality. The industry is subdivided here.

How to achieve effective resource integration, customer Terminal Services? The so-called resource integration is like we do the site, we choose a link in the time will not look at this site and their own site relevance is not the same, if it is the same, we will choose to add their own friendship links. For links we are also competitors, at the same time we are cooperative relations, learning from each other role model. Do business even so, a lot of bosses fancy is just the drawbacks of the present, but did not really go to dig the opponents in the company's potential customers. As mentioned above, the sense of education, parent-child education, EQ Education are facing the group is children, then if these enterprises are willing to combine, good customer network, then realize the maximization of benefits is not difficult. You may lose something, but you can also get a lot of things, in the competition and learning progress, is the root of enterprise development.

2. Micro-letter, micro-Bo stable source of students, the development of user-Self marketing

Basically involved in education, training institutions have chosen to do micro-blog, micro-letter marketing, but this admission model conversion rate is very low, unable to produce effective orders. So, how to overcome the difficulties of enrollment, where micro-bo, micro-letter can wish you a hand.

Let's talk about microblogging marketing, for education and training institutions to do micro-blog marketing is more pro-Lai Bo Tencent's microblog, not to say that Tencent's user group has 460 million, active fans have 103 million, but the precision of the user group, for education and training institutions, Tencent's products are a good choice. Tencent Weibo users tend to be younger, and most of the group currently facing is 80, 90, 00 after the user group. Many companies say I did Tencent Weibo, but no effect ah! Here you are not to reflect on, you have no micro-blog marketing segment, the so-called segmented marketing you can see your fans, effective public opinion monitoring, what they like, what you marketing, effective hot event marketing.

It is also said that segmented marketing is the need for you to use your users age segmentation, gender segmentation, hobby segmentation, time segmentation of the marketing model, which will take a period of statistical time.

Age segmentation is a need to see your user group age level is tending to 80, 90, 00 or what, this age of users, from the character, hobbies, surfing habits, time, accurate analysis, reasonable editing microblogging marketing needs of content, marketing.

Gender segmentation refers to the general guidance, men and women in this respect, male users are concerned about what the female users are concerned about, reasonable and effective integration of resources, taste marketing, cast.

Before Wu You also wrote some about micro-blog marketing article, also said, marketing is your hard to put products in front of users, you can puff marketing. However, microblogging marketing is to let users like your products, reasonable marketing.

How to use micro-bo, micro-letter stable students, to carry out the user marketing, which requires a certain measure of service, here I give a good education and training institutions examples, examples are micro-letter marketing;

As for micro-credit marketing, you can match your micro-letter two-dimensional code with good material, do some small pictures or posters, pictures you can do that kind of sticky, you can put these micro-letters on the desk, if you have students come to class, at any time can scan your micro-letter two-dimensional code. In this way, your users are out of the information, for these micro-credit, you can hold, do a follow-up service marketing, while your micro-letter of the bright spot is out, what class reminders, discount reminders, classes remind, weather reminders, can be. This embodies the service characteristics of the enterprise, Word-of-mouth up the user since the marketing model has been established.

Comprehensive above the lawsuit: Every year in June began to be a large-scale enrollment institutions, a variety of novel marketing practices, whether it is good, bad, the purpose of only one, dial people's eyes, then we will sit down today these great God, how to recount it! This article by the Wuhan University student Part-time Network editor writes, if has the reprint, please keep the link ( www.wuhanjianzhi.com)