How to maintain the website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Sometimes when our bosses and supervisors give us a website or our new website is online we don't know how to maintain or update it, do not know from which step to start, we have to think about our site after the launch of what we should do to optimize the operation in a shorter time to promote our site keyword ranking, Today to share a few points about the website after the maintenance of the operation strategy.

We must have a plan for the maintenance after the line, if we do not specify the plan and do optimization operation is very absurd things.

First, the Pathfinder (detailed understanding of the situation of the industry)

1. Learn about the change of words in the target keywords

We're going to go see our target keyword. The search volume of words related to the number of words to increase the amount of search is declining, including the situation of the surge and the loss of the state we have to understand, this will help us understand the keyword last week or one months of user needs change, We have mastered the recent period of time user needs changes we are based on this site adjustment, Baidu will be our site mentioned before, Baidu will be based on the specific needs of a keyword data to adjust the rankings.

There are index keywords we go Baidu index search, Baidu index will list the relevant search word data, we need to see the top two related search words, the right side will list the fastest rising related search words, the right of the data some have not, If there is a rise in the fastest search word is very clear to tell us in the near future, users need real-time changes, if there is no relevant search words, the recent keyword ranking is very smooth.

We adjust the order of our navigation according to this data, which related word rises fast, which is in front, we are in the navigation to put in front.

2. Watch the changes in the site rankings

We search for keywords on the first page of the auction site and the natural ranking of the site analysis, bidding is the demand of the rankings will be destroyed, the auction site title will appear some commercial words (such as the best, most authoritative, ranked first and so on) these in our natural rankings is not able to appear, Otherwise our rankings are very difficult to line up.

In the first page of the natural rankings we classify the site

(1) Web page rank (non-commercial category)

(2) Baidu know, library, etc. (Official questions and answers, information Class)

(3) Real-time Information forum class

These three categories of Web site rankings will prompt us to change the big data, these three types of sites have a category of sites to the top three to explain this type of Web site needs to upgrade, such as some key words Baidu know in a week ranked to the top three, then the user for the question and answer needs to upgrade, then our site should update the question and answer class needs.

We want to see the top ten titles and descriptions in addition to the red matching blue words have any special needs to promote user clicks.

3. Update of the industry website

We're going to compare the update status of the top five sites with our target keywords, the top three site is representative of the entire industry to update the frequency of the standard, Baidu has data shows as long as the industry update is more is able to promote users click to increase the ranking, we based on the first three update frequency and quantity to develop our own.

If the top five or the top 10 have Baidu know, we have to go to see Baidu know how many daily production related to know. Because Baidu is aware of the whole industry to represent the needs of the answer to the update.

Second, the expansion of demand analysis (within the chain)

According to our previous data analysis, we can get the final update of our website, such as the first in the Baidu index or the fastest rising hot content, we should put this content fixed on the home page.

1. We do the inner chain should be this week to do a week in the chain, the relevance of the article made relevant recommendations.

2. We already know what the hot stuff is, we will be the top, after the number of clicks is high is low we are not sure, users will not necessarily follow our list of recommendations to click, we want to see the click of the hot try, if there is a relatively high heat of the entry click is relatively small, there will be three problems:

1. The title is not attractive enough (re-modifying the title)

2. Promotional flows are not targeted

3. Heat demand has changed (change Order)

Analysis of thermal Force data

If we are dynamically updated we look at the thermal data to see a day ahead, we are going to take a screenshot of the thermal data at the same location yesterday.

If it is a fixed number of headings, we will directly look at the day's thermal click Map to adjust.

Summary: When we receive a website, we have to develop a detailed maintenance plan for SEO operations, such as the daily update amount, how long can go up these questions need to have, like my website (www.xiaolvseo.com) every day is according to the plan.