How to make a comprehensive planning of website marketing

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We think that the Web site planning Marketing Network is only a platform, planning marketing is the key!

I. Positioning ANALYSIS:

Site Planning Analysis: The site's own anatomy analysis, the purpose is to find the basis of the site of the problem;

E-commerce positioning: The Enterprise website for E-commerce positioning, clear site location;

Network Marketing positioning: The role of Web site in Network marketing analysis; (Enterprise, Company)

E-commerce model analysis: Analyze the E-commerce model of the website, and study the electronic commerce pattern matching with the website;

The current situation of network marketing of competitors;

Network Marketing Process Design: process planning, process involved in the issue of attention

II. Website Diagnostics:

Website Server domain name problem diagnosis;

Site structure Diagnosis: The structure of the site is reasonable, whether efficient, convenient, whether to meet the user access habits, whether it is conducive to interaction with customers;

Site page Diagnostics: The page code is concise, the page is clear, page capacity is appropriate, the page color is appropriate;

File and file name Diagnostics: File format, filename, etc.

Access System Analysis: Statistical system installation, statistical system functions, routing analysis, Regional analysis, visitor analysis, keyword analysis, etc.

Third, marketing Analysis:

Analyze and determine the best network marketing mode;

Integrated Marketing Analysis: Combined with existing marketing channels and network marketing analysis;

Keywords analysis: How to select keywords, keyword is appropriate, keyword density is reasonable, etc.

Search engine login analysis;

Product Analysis: Analysis of product characteristics, product selling point, the promotion of staged selling suggestions, etc.

Marketing page Analysis: Marketing page Setup location, marketing page content, structure design is reasonable.

Iv. Integrated Optimization:

Label optimization design: To optimize the design of related labels.

Navigation Optimization: The convenience of navigation, navigation, such as the text optimization;

Link collation: The site's internal and external links to deal with;

Web page Optimization: page layout, page design optimization, combined with keyword optimization;

Website map design;

V. Integrated PROMOTION:

The website content renewal and the network Marketing Union;