How to make a good competitor analysis for a large website

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Competitor analysis no matter what type of Web site, is an inevitable learning, for the analysis of competitors, not only our own website site structure and keyword layout has an important impact on the keyword density adjustment also has a great relationship, this site keyword ranking is particularly important, So what do you need to pay attention to for your competitor's analysis?

Website Overall architecture

For the overall web site architecture, many people only know this concept, for the actual fencing time, often seem overwhelmed, analysis of a website structure, we first have to do is to understand the content of the site, understand the type of this site, such as this site is to do information drainage class, or to do product service class, For product-oriented Web sites, we need some products inside the site to do a detailed understanding, including the type of products, product List page, product end page, product prices and so finished factors, in doing these things, we can better the site structure to do a careful division.

Here, we cite an example, such as the recent comparison of Fire Ctrip, from the home page, we can see about this level. Home--(hotels, scenic spots, tickets, travel, train tickets, car rental) in which tourism can be divided into peripheral travel, outbound travel, corporate travel and so on.

Through similar structure division, we can basically see Ctrip's website architecture, and then in accordance with our thinking map into the pages of each column, we can see the general situation of the site, we can intuitively understand the content of: business including hotels, scenic tickets, air tickets, around travel and other tourism products, car rental, Train ticket booking and other business, the general product situation, here we just enumerate an example, into the hotel page, search Shanghai hotels, 5,154, Shanghai page product page has at least 5,154 valid pages, so we can see the main city page situation and included. For the internal chain of circulation, we can also be seen from the inner chain structure of the page.

Keyword structure

Keyword structure is an important part of observing competitors, we still take Ctrip as an example, login to the site, into the hotel columns, we can see some of the keywords layout:; from the bottom of the chain structure, you can clearly see the layout of the keywords in the chain: Scenic Area near hotels, business district hotels, brand hotels, Through these analysis, the opposite view of our own website, there are some deficiencies, appears at a glance.

Search engine Data

Analysis of the entire page, do not forget the most important search engine analysis, when we search our analysis of the keywords, put into Baidu, the competitor's ranking situation, at a glance, click the snapshot, the competitor's keyword density is also clearly presented. Finally, using some search syntax, such as Site,domain,inurl syntax, we can clearly see the competitor's page weight included in the comprehensive situation.

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