How to make a high-quality website planning

Many friends are taken for granted by their own several columns to do after the good, or slightly better just do a site column topology map, such a site after the soul, whether it can be close to customer experience.

If you do a high-quality site planning program?

First of all, the site planning scheme will be the soul of the site to work out. The soul of the site is to do the purpose of the site, this purpose must have practical significance: personal blog To understand what you want to express it? is a personal emotional express or hope that through their own blog to pass some of the media or to provide help, services, content purposes. The enterprise site must be marked with some of the services, products and other related issues. The site has the soul will have a core competitiveness, will allow customers to love, will get the flow and worth collecting.

Secondly, the site planning program to the site of the same industry for the overall analysis. Analysis of the same industry is the purpose of whether they can through the effective construction of the site after the completion of the beyond. A site to establish the ultimate goal is to have a lot of customers and traffic, or traffic and customers can let the site like a high-end shopping malls, there are a lot of traffic, can have a lot of trading volume. Therefore, the analysis of the same industry site is necessary, here to pay attention to several aspects:

1th: The same industry site in the first three pages of the search engine has a number of industry portal sites;

2nd: In the search engine in the first three pages of the site has a number of sites are the home page;

3rd: Industry keyword considerations, and the same industry site update time;

4th: The same industry site's external link distribution sites and advantages.

Again, the site planning program to have a full understanding of their own. To the enterprise or oneself have a full understanding of the company's products have any advantages, attract customer groups. Consider how your product should be better presented to the customer and whether the content of your site needs to interact with the customer. These are to make their own detailed text can be in the process of making the site targeted release.

Four, through the search engine to judge the site function realization. This is very important, because we all know that site construction can not be separated from the search engine, and search engines are inseparable from the customer experience. Therefore, we in the Site column and function of the process to make use of search engines to achieve, so that will better understand customer needs and better customer experience. For example, we are doing a car site, we can draw on the auto, because the individual feel that this site is very close to the customer experience. The following are the specific points to consider:

1th: Through the Search engine dropdown box, related search for viewing. Through the Search Engine dropdown box can understand the relevant keyword search, so we can develop related columns.

2nd: Search engine search results by searching related product names. The advantage of this is that you can see the relevant parameters, we can add the relevant items in the product list and details, so that it will be better presented in the search engine, and very easy to let customers see the first time.

3rd: Find out the search results by keyword search. The use of search results is what we want to make. For example, the general search results will appear: Product parameters, pictures, encyclopedia, know, forum, microblogging and so on. Then we can talk about the site of the columns and functions to make detailed planning, in the product details include the most detailed product parameters, in the product or site column to increase the picture library and picture description, in any product name or proper terminology in the site of Wikipedia and Kiwi, encyclopedia, Sogou Encyclopedia, 36,000 branches, etc. Set up the relevant question and answer channel, organize the relevant questions and answers. And can be in the site after the construction of these questions and answers to know about the platform (degrees Niang know, 360 know, Sogou know, Sina question and answer, Tianya question and so on); The forum is a bottleneck of the site, if there is no person to manage their own forum, then can To use product details or details of the interactive approach, this not only enriched the content of the site, but also increased interactivity, to provide customers with better site experience; Weibo, Weibo has become a new medium to promote the way, in the site to increase the appropriate location of micro-blog interaction, not only can reflect the humanization of the site can also increase the friendliness of the search engine.

Five, the site needs reasonable column settings. Through the above four points can be more close to the customer experience of the accumulation of some of the relevant characteristics of the column, so on this basis, we have to the site of the program. Planning process not only to think well, but also in line with industry norms and customer habits. Can not play a new strange column name, so that customers at a loss, in the industry also do not understand to express the meaning. The layout of the column should be embodied in the topology map, only a clear and explicit column planning, designers and programmers will be very good site construction tasks completed.

The details. Relevant details are reflected in a number of small places, many small places is the key to customer attention. For example, the choice of instant Messaging is to choose pop-up or suspension or inline and so on. Place eye-catching advertising positions in a reasonable position and so on.

Seven, a Better site optimization program. Here is the site in the initial stage of construction, the site will be the first page, column page title, keyword, description, etc., because the formulation is completed after not easy to change, so the site will not because of the total change title, etc. by the search engine rating impact. For the site program to add articles when you can better extract keywords, description and add pictures of the process of picture size requirements and picture description of the fill. Finally, to the site to add how many JS special effects, FLASH, CSS whether to write the specification is placed in the same folder to have a very clear instructions, whether to do the Web page compression and so on.

VIII, Server or virtual space selection requirements. For the server and the choice of virtual space to see the enterprise or individual can withstand the range, in the case of relatively tight funds can choose virtual space, in their own relatively well-off circumstances can choose the server. Whichever you choose to make a detailed comparison, otherwise, site production of the perfect, will also be due to the hardware selection and lost the customer should be.