How to make a keyword strategy is really a subject that needs to be studied deeply

Absrtact: As a semer know the importance of keywords, accurate keyword can maximize the conversion rate, but as a business owner or Account Manager, we are immersed in the so-called core concept or the word of self-awareness, so that we sometimes

As a semer know the importance of keywords, accurate keyword can maximize the conversion rate, but as a business owner or Account Manager, we are immersed in the so-called "core concept" or "self-awareness" of the keyword, so that we sometimes can not think from the customer's point of view, So how to develop keyword strategy is really a need for in-depth study of the knowledge, here and you share the Semer to develop keyword strategy of the 4 big odd strokes, that is, 4 essential steps.

First trick: Create your positioning manifesto

The goal of creating a positioning manifesto is to make sure you know what your company can offer your customers, what market space you want to occupy, where you want to sell it, and who you need to be absolutely aware of.

If you're selling high-end designer wallets, you're not going to want users to link you to textiles or cheap goods because it's not you, or you're not going to occupy it, so our goal is:

1, accurate identification of the audience or potential customers;

2, summarize the potential customers in search of your time will use which words;

3. Make yourself unique in the market segment.

Second trick: Brainstorming session

This is a vital step, brainstorming can filter out a lot of the keywords we take for granted, and we want to invite sales to customer service and it technology, as long as the people who are in contact with the customer are invited instead of just the management and decision makers to attend the meeting, because they are front-line departments and know the customer well. They know what they care about, what they ask, and what keywords they will ask when they call or visit. The purpose of the meeting is to search the keywords extensively, to create a list of keywords, the most effective keywords are often obtained from such meetings.

The third trick: using keyword research tools

The Keyword research tool is a data aggregator that can be used to analyze a user's search activity on the Internet, and it provides a variety of possible dependencies or combinations based on a broad, generic search term. Here are a few keyword research tools for you to choose from.

1, Trellian keyword Explorer (http://www.KeywordDiscovery.com)

2, Wordtracker (http://www.WordTracker.com)

3, Google keyword tools (https://adwords.google.com/select/KeywordToolExternal)

4, MSN Advertising Center Excel Plug-in Tool

5, Baidu keyword recommendation tool

The four strokes: negative keywords

Negative or exclusionary keywords are those you don't want to appear in their search results. This feature is important because it is a search engine that matches your strategy, and if you don't have a list of negative keywords, it's likely to cause you to pay for unwanted clicks. If your business is selling a variety of authentic names, such as Rolex, if someone enters a "fake Rolex" in the search box and the word "fake" is not in your list of negatives, it is likely to appear in the search results, which is not good for you or for the searcher, so the negative word is critical. By giving full play to the negative keyword, you can differentiate yourself from your competitors, so that each click you pay will get a good result.

The above is about Semer to develop keyword strategy of the 4 big odd strokes, in fact, in the process of developing keyword strategy There are a lot of details we need to pay attention to, this is a continuous exploration and discovery process, only the precision marketing to achieve the best results, as the essence of network marketing is data mining, The essence of Baidu bidding is in the precise time to the precise content of the customer, in the process of the formulation of keyword strategy has a vital role.