How to make a profit by aggregating reading

On July 1, 2013, Google Reader will be closed, making everyone sigh. But today I'm not talking about Google Reader, because There are already too many of the previous commentary. What I want to talk about is aggregation reading. It's not necessarily true, but it doesn't matter how many views.

Reading is for the purpose of aggregating all the latest news from various sources of interest, making it easy for you to read. Google Reader this reading tool aggregates information through RSS feeds on. Its product value is to shorten the user access to information path. For the limited location of favorites, bookmarks Bar is an advantage. But RSS subscriptions need to be in the vast Internet to find their favorite to subscribe to the first.

Later, some aggregate reading enterprises will be the quality of information sources first aggregation, provide user choice. Compared to the former, because of the high quality of the primary, users to reduce the confusion of the screening information source, this is a micro-innovation, the further provision of the product value from "can subscribe to" to "what good information source?" Evolution. This kind of representative such as NetEase reads, Zaker.

In the future, it is based on the user's reading behavior of data analysis and accurate matching. Because no matter how it evolves, the only requirement for users is quality content. Even the media, because not according to your personality to publish articles, will inevitably cause the user's heart mixed. (Here the good is for the user's choice preference, not the quality of the article) this type first subscribe to the initial information source, according to certain reading behavior recommended for your article. This type of representation is not found.

From "Can subscribe" to "subscribe to what good sources of information is good?" To the evolution of the "full screen of Good articles" (theoretically), this is my understanding of the evolutionary process of aggregated reading. Of course, it will also be mixed with its own channels, or editing Select, or algorithmic synthesis. But I always think that the aggregation of reading only shortened to the target information source of the distance, in the current homogenization serious today, the quality of the content and the user experience. There is no doubt that the precise matching of the data algorithm may be the next bifurcation. But the mobile terminal because its visible area is small, the aggregation reading also appears especially suitable and important.

Zaker a little sentimental.

From the beginning there is no choice of zaker, because subscribe to the source of information to open their own content, I just want to see the article, do not want to switch. Although Zaker has converged channels such as "Today's headline, Internet News", I always have to choose and need to switch. That's why I didn't use Zaker. Some time ago, the installation of the experience, but not in-depth, give me the feeling is: Zaker a little sentimental. Boot map, the lack of a clear hint of the need for hand-stroke, I wait a moment, why the content has not come out? The second time just found that the beginning of the time again at the bottom of the text prompts, but a flash, not obvious, I just as QQ splash screen, silly waiting. To NetEase reading, although the same is the hand strokes, but there are enough hints not a question in mind. Who's going to start staring at the screen? Furthermore, I feel that guidance requires guidance, not guidance. The joyful point opens the article, "pops" the guidance prompt, like praises, needs the positive energy. It seems to me that this is a deliberate guide rather than a need to guide. Perhaps I am not small white, but small white is not a universal shield. In today's zaker of aggregated reading homogenization, the bigger advantage is his user experience (UI, typography, reading experience), but this is not a reliable competitive edge. Maybe one day, it's Chengye, Xiao. But anyway, Zaker is an excellent aggregation reading app, just a little sentimental.

No, I don't feel Love anymore

In the beginning, we chose to find nothing. Without him, or for that reason, I just want to see the article I want to read. But I found that as the behavior increased, the recommendation was not allowed. What "the Japanese are real Chinese," The law of 99% men should know the 7 effective ways to attract women _gq men's net. You ya, accidentally thought in Renren or QQ space, the recommendation has seriously affected my reading. I just want to say that accurate recommendation is your core competency. If this is not good, why the foothold? From the layout of speculation, no search or deliberately to promote the commentary UGC and social behavior. But they didn't do it well. The comments are on the right side, grabbing the appropriate comments to guide the user to comment, but why do you want to differentiate between microblogs and comments? This is your technique. The division of the method is not the user's division, the user only comments. Second, I always wonder why some of the articles at the top of someone's favorite, I have no attention, his love and what about me? Later thought this is the algorithm recommend reason? But when you see Baidu return results will be the weight of PR, keyword occurrences of these sorting elements listed? Don't forget, users just want to read purely. He doesn't care why this article appears here, as long as the article fits. Similarly, if the article is not suitable, how to express the principle of recommendation, users still do not like. How to match the maximum possible accuracy of the algorithm, as if your foundation, defeated the building will be poured. Perhaps you would say you can not be interested. Suddenly dawned, there is a "not interested", but I think, like and not interested in the user's behavior is the basis for analysis, why not interested in hidden so hidden? I am also feedback received when the reply to suddenly know. I always thought you were in the right direction, but you lost your way. It's been a little late. No love, no feeling.

Profitability is still a hurdle

The loss of profit way, heavy pressure. If you grow up you have to go through this hurdle. Unfortunately, the method is still rare and there are few ways. Implantable advertising, soft text recommendations are traditional and restricted profit. Of course, the foothold of profit is not necessarily to the reader, through the combination of multiple products boxing. But there is no movement, visible or relatively little profit. But this is the lingering ridge, the past has grown up. Michael only dies quietly. Previously, content providers accused the aggregator of reading platforms of not being profitable. In my opinion, more is a profit means of the lack of losing blame B can not let it make money, attribution wrong. Moreover, brand promotion, Flow Introduction is also an intangible asset. 360 security guards do not make money, but they earn enough traffic and users through the browser, navigation to make money. It's just that you have nothing to gain from the aggregate content platform.

-----------Related Explanations------------

1, about the experience above, Zaker with an Android client, no search is the Web and Android clients have;

2, the above only enumerated the main characteristics of the evolution of the aggregation of reading, the transition phase accompanied by small changes in innovation is not detailed;

3, if you are just reading to and from work, reading before bedtime, with zaker or good, because you do not need to switch, just piecemeal reading, but also can see, but the real algorithm can be optimized, this is your core;

----------about the author------------