How to make a profit of classified information class website

According to CNNIC's 22nd Internet survey, the use of search engines for Web applications has reached 69.2%. At the same time, according to Iresearch's research report, 72.9% of netizens do not access classified information sites because search or vertical search sites already meet demand. This gives me a question about the existence value and core competitiveness of classified information sites.

After several years of development, the core value of classified information site has been gradually reflected, its core value is "effective organization of users and through their own strength to provide real, effective, high-quality service-oriented practical information, and the user is easy to understand the way to find." ”

After the core value of classified information, another question is: How do operators or Web site management profit, profit model, profit point is there? If the classified information Web site is to be sound and steady, it must have a viable profit model.

Classified information site to profit, it must be from the classification of the characteristics of the site itself, the characteristics of the search for profit points:

1. The classified information website is a collection of information based on industry classification. Contains too many industries, such as real estate, second-hand market, recruitment, automotive, life services, business services, and so on, so, in the face of so many industries, how to promote, how to compete with the industry's professional website, how to reflect the professionalism of our site, diversity, is a must solve the problem. When these problems are solved, believe that the site has come out of profit point, my Guiping classified site, the current focus on real estate, medical care, because we have the advantages of this industry, and then through the business staff (or website operators) marketing, I believe it is easy to pull back to the ads, to achieve basic profit!!

2. Classified information website and search engine. You know, the current search engine usage rate has been very high, and the classification of information on the site itself is not mature market reason is mainly the cause of the search engine, so how to use the search engine to promote is the primary consideration, where the side includes SEO and SEM.

There is no denying that the search engine is still the first portal for Internet users to find information, so can do a good job of SEO and SEM, is the relationship between the important factors of survival, classification information site to profit, it is necessary to work on this, classified information sites are classified by industry, we can start from a point, vitalize , and gradually do the site SEO and SEM, that is, first from a classification or an industry starting, do enough, do a good job of SEO and SEM, this is done, I believe that the profit is sooner or later the problem!

3. Regional characteristics. Classified information Web site is based on local services, so the region is very strong, is the local internet, in-depth life of the Internet, to close to users, so how to choose regional media cooperation, build local brand is a need to pay attention to the problem. A national brand, it may be more difficult, but a local brand, I believe that we can only make efforts to create. Local brand to create, local business advertising is certainly indispensable!! Another good profit point!

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