How to make a single product network marketing?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When the enterprise funds Limited, unable to develop a variety of products for sale, Offline Sales Limited, the storehouse of a large number of similar products, want to achieve through the network to increase cash flow, enterprises under the goods and brands more, while participating in Network marketing competition has a certain degree of difficulty, can be refined through the Internet product elements, with the planning of packaging, Find a good sales platform to achieve the goal of rapid selling single goods. Do a single product network marketing methods are many, empty city that the following three methods for the best.

1, not through E-commerce platform for direct sales

Single product is not in all kinds of consumer, Consumer-to-consumer, buy platform for sales, but through the traditional internet hard advertising, soft paper and other network marketing means, to attract consumers to click, directly linked to the product sales page, through detailed instructions, a comprehensive display, to attract consumers to form sales.

After the target audience is identified, it is necessary to launch the portal site to expand the scope of the propaganda, but also in the industry site to ensure accurate transmission of information. Hard advertising is not the only means, to cooperate with Soft Wen, website Alliance, Forum Marketing, and other methods to expand the dissemination of power, with keyword search, in order to achieve the best results.

Launched the portal network media coverage of a wide range of highly lethal advertising, in the mainstream network media and industry website organization, to ensure that the consumer information arrival rate, to achieve accurate advertising. But this way publicity costs are high, if the brand influence is insufficient, the product profit is not high, it is difficult to achieve large-scale sales, market risk is greater.

This model mainly applies to goods or services by volume, price, inspection and other market characteristics, sales on the independent website, sales will not be very high commodity. Enterprise or commodity brand influence is big, has the mature and the coverage widespread traditional marketing channel, may rely on the offline channel to solve the customer market demand.

2, only with an electronic mall exclusive cooperation

The new brand of a product production, in order to save marketing planning costs, publicity costs, enterprises only with an electronic mall authorized sales, by E-commerce site overall responsibility for the packaging of a single product planning, publicity, promotion and sales, is tantamount to a disguised E-commerce site into a brand of network agents.

Enterprises can eliminate packaging, planning and marketing trouble, save planning and publicity costs, all to the cooperation of Electronic mall operation. But if in this mall at the same time there are a variety of goods, it is difficult to ask the mall to provide the largest resources only packaging enterprises unique products. Enterprise's autonomy is poor, has the unstable market risk. If the cooperation of electronic mall support, strength, marketing experience, insufficient sales, will affect product sales.

This model mainly applies to not have the marketing ability and planning to promote the ability of production-oriented enterprises, to avoid market risk, a strong supply of goods to ensure that the market competitive advantage of enterprises.

Enterprises in the choice of cooperation in E-commerce platform, try not to rush and a class of well-known E-commerce site cooperation, because these sites have a greater influence, in favor of cooperation with well-known brands, not well-known brand commissioned sales are often not accepted. Should choose two kinds of business website or large city Regional mall cooperation, can get the attention and support of the website. To determine the exclusive business partner, you can ask the mall to draw up a dedicated team to help enterprises in Consumer-to-consumer, group buying site distribution, the three types of sites do not overlap the target audience.

3. Single commodity platform does not set up distribution channels

For a single product to establish a website, comprehensive performance of product performance, use, advantages, services, quality and other information, to consumers the most direct and most comprehensive display. Through a variety of promotional means to enhance the site's exposure and brand awareness. Applicable to a certain industry accumulation of enterprises, has a mature marketing team, offline although there is no fixed marketing channels, a single commodity with market competitiveness, can meet the practical needs of consumers, and can undertake small market publicity costs, to ensure the smooth implementation of all types of marketing tools.

The entire website only introduces one kind of product, may explain the product elaboration the very detailed complete to impress the consumer. Promote a single commodity website and promote a mall site, the energy and financial resources are almost the same. But the attractive crowd is relatively narrow, virtually increases the market cost, the input-output ratio is extremely unstable. A single product is difficult to meet the needs of consumers at different times, after a period of time will be eliminated by the market, the site and product life cycle will not be too long, it is difficult to form a sustained brand impact.

Marketing process to the product and the site together to promote, not only to improve the authority of the product to expand the site's publicity efforts. Product display to be detailed and comprehensive, so that consumers can find on the site to understand all the content of the product. In the early days of publicity, it is necessary to set up a unique advisory phone, the only pay treasure account and other eye-catching tips to prevent the sale of hot products, malicious imitation of the web site style of deception. As long as the product in sales, the promotion of the website can not be stopped.

Written at the end:

The main network marketing channel of single product marketing is concentrated in the field of Consumer-to-consumer, the influence of e-commerce platform is different, the purchase price, the quantity of purchase and the account cycle are also very different for the commodity supply enterprises. Enterprises in the development of single commodity marketing, must be combined with capital strength, brand impact, single product characteristics of accurate positioning market role, reasonable formulation of market strategy, to find the right market partners to ensure the maximum sales of goods.

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