How to make a small station by the chain

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Small station by the outside chain" is well-known in the SEO line, more specific explanations should be for the station's ranking and flow to rely on the outside chain. Why is there such a saying? The content of the small and medium-sized site itself can not be compared with those portal sites, and because of the limitations of products and services, site content is also very poor scalability. Therefore, to rely on a huge amount of content to promote the ranking of the site is also unrealistic. The easiest way to do that is to improve the rankings through strong outside chain construction.

In the near future, with the continuous upgrading of Baidu algorithm, the audit of the chain is more and more methodical, Baidu provides us with the outside chain tools, can also help us to effectively carry out the chain construction. Although Baidu to combat hyperlink cheating, but for the vast number of small and medium-sized sites, we can not touch the bottom line of the search engine, but to legitimate formal construction outside the chain. This is done before the construction of the chain need to be clear. Below, and we discuss how to enhance the site's outside the chain.

All platforms must be touched

In order to strengthen the construction of the chain, we can not know the quality of the situation, we have to increase the amount, and then to select a quality platform. As long as suitable for enterprise-related platforms are we put outside the chain of the base, such as for the website construction service-oriented site, you can go to the classification of information platform, enterprise Yellow Pages platform, Electric business website platform, Portal class Web site blog platform, industry website platform, etc. to put our external chain content. In the choice of these platforms, each platform we can optimize the first 5 pages of Baidu to the first 10 pages of the site, all to do. This approach is to let our external chain widely distributed in a variety of platforms, to avoid the uniqueness of the chain construction. We in a lot of time to do, we need to pay attention to which platform for the content audit requirements more stringent, which platform included faster, which platform ranking ability than strong, these only we have a large number of delivery outside the chain of content can have a clear judgment. After the understanding of these, we can be more focused on those included fast, ranked good platform, adhere to do to increase the depth of the chain. Of course, other platforms have to continue to do, but the interval frequency can be longer, you can extend the breadth of the chain. In the content, you should pay attention to only text links can be, on the one hand, these platforms may not allow anchor text or hyperlinks, on the other hand, even if you can stay weight is very low. As long as we carefully, to constantly find all kinds of platforms, as long as search engines like, and also have a certain user groups, we will release our information, let the site to expose.

The construction of the outside chain also needs regular ration

Outside the chain construction and content construction, also need to be fixed time ration. As the content of small and medium-sized Web site does not need to be updated every day, so the construction of the chain will occupy a relatively large time period. In this time period, we must have a reasonable plan of work, not without a clue to appear very messy. Of course, this plan must be linked to the site's keywords, we have to start from the simplest keywords, in turn to the difficulty of the keyword ascending. For example, we have to write a good outside the chain delivery content, and then on each platform are released. Now there are many platforms with free refreshing features, which can also refresh the previous content before releasing new content. Every day to release the work of the chain is very large, so in the early may be very hard, but we work through a period of time, the selection of high-quality platform, just to allocate more time to these platforms, other platforms we can reduce the frequency of release, once a week can be released. Whether it's a daily release or a weekly release, we have to keep the amount and time fixed, or a regular progression. In addition to working on existing platforms, we regularly look for new sites. Because we do not guarantee that all sites are well run, some sites may be closed for a variety of reasons. Therefore, we must continue to look for new platforms as a complement. As long as we have a certain quantity and quality of the external chain release platform, we need regular quantitative work, so for users and search engines are very friendly, we have a new content every day appear. Even if the later chain content is reduced, we also need to refresh the information on the platform to ensure that users can see. If we do not, competitor's website will also do, we have to guarantee our update frequency.

The above is a stupid way, is the need for a strong executive power, often many people can not insist, always want to find more and better methods, but may not really be able to work, because the effect of the failure can not be long-lasting. Remember before SEO industry a celebrity, daily manual update 1000 blog information, to the site to do outside the chain, six months after the site to achieve great success. Although this method does not necessarily work now, it is enough to witness the rewards of a strong execution of a method. If you don't have executive power, it's hard to be successful.

Is there any other way besides the above method? Of course there is a link to the bait. This method is a creative approach, the need to aggregate users with high-quality content, not necessarily everyone can do, but the good word effect is very good. The purpose of the link bait is to attract users to help spread the site to share, and then to increase the site outside the chain, enhance the site rankings and traffic. Commonly used methods such as E-book download, video sharing, soft text promotion and so on. This is not in the topic of today's discussion, the important thing is that we have to master the construction method of the outside chain. In fact, in the previous discussion of the content, if the promotion of a platform to achieve the ultimate, for the promotion of the chain is a great effect. This is the author has practiced before, really effective.

Bit, Tiching, as long as our method is correct, serious implementation, the site's external chain construction will become simple, ranking and traffic is not a problem. This article by Xian website production company Daily Network http://www.tt-sem.com/original offer, A5 starting, reprint please specify, thank onlookers.