How to make a soft article that impresses customers

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When it comes to making customers ' impressions of soft paper, it is the first to mention "How the Steel is tempered", the novel in the context of the revolution, described the name of Korchagin's young life experience, also explains how a person tempered. It is to conquer the enemy in the hardships of the revolution and conquer oneself, only when the pursuit of their own, the strength of the motherland, the interests of the people together, will create a miracle-that era has gone, what will be linked together to create miracles, it is estimated that not many people believe. Writing the world want to say is will Pebe this, soft wen to tempered, not to be able to own ability, customer's request, the user's demand is linked together. Only this time, soft talent will play the greatest value.

Their ability-

Even the soft master, it is impossible to get 100 points in the article. And more writers, is not this lack, is that insufficient. For example, to get a theme, half a day can not find an inspiration, or find inspiration, but it is difficult to come up with a smooth idea ... The world in a previous article "How to quickly grasp the inspiration," said several ways, one is the material. Where to find materials, websites, forums, blogs, spaces, even micro-blogs, as long as there are good ideas, can be a source of inspiration. Mountains outside the mountains, people outside, even if the ordinary again short articles, there may be a sparkle. In this respect, the wording of the world to promote the "doctrine" of Mr. Lu Xun. This is not copied mechanically, nor plagiarism, but "the use of the brain, release the eye, take it yourself!" Take the essence, discard its dross, for my use.

In this process, the nature of their own independent thinking. How to the excellent advanced ideas for their own soft service, not casually written up, but with the wisdom of the organic combination of the essence, and the entire article seamlessly fused together.

All writers, all have a similar confusion, thinking is thinking, but it is very good to make soft wen do that seamless step, or difficult.

Yes, thinking is on one hand and practice on the other. The world has been in the "success of soft writing three great strokes", "soft wen" axes "reasoning to love moving with sincerity touching" and so on many articles elaborated the method which writes the soft article, but the soft article structure, the language, the writing, the organization and so on many elements from the writer itself, other various methods are only the article seasoning.

For example, the college students in disregard of the objections of friends and relatives, hard work to get the social identity of the moving deeds, here can write about the enormous pressure on college students, entrepreneurial difficulties, personal efforts, and so on, written tears of blood intertwined entrepreneurial story is not too. However, the writer ability is insufficient, will a originally ups and downs, sincere touching story, write blunt, withered, let a person see not interested to see down, not to mention propaganda promotion.

As the saying goes: "Qinnengbuzhuo". For a writer, writing is a habit of eating and sleeping. When you start writing, you can learn from the advantages of other people's soft text, then you must practice, from 100 words, 200 words, 300 words ... Even if an article only a little progress, write more, it will be a great progress.

Customer Requirements--

For commercial soft wen, customers naturally have requirements, some require advertising flavor to light, and some requirements to allow users to see the soft text there is the desire to buy, and some want to rely on a soft article to achieve a wide spread of the effect of transmission and redistribution ... A considerable proportion of customers themselves have not written a soft text, there is no concept of soft writing.

For example, a customer request is:

1, from the perspective of customer experience to write, share the user of the product's feelings or experience

2, share the latest technology of our products

3. Compare with local competitor's products

4, the brand soft article implantation, must naturally embed the brand!! Article soft, soft, no advertising flavor!!

Customers put forward 4 requirements, before writing to analyze the first, these 4 requirements are reasonable, analysis down requirements 1, 2, 3 can write, but these few and requirements 4 more contradictory, especially repeatedly mentioned this product, must not reduce the soft text advertising flavor.

Also some customers hope that 200-300 words of soft wen can achieve the ideal effect, but the wording of the world also said, for search engines, the number of soft words, no readability and so on, can not be very well included.

In short, customers will have a variety of requirements, and for writers, it should not be accepted. But in the communication with customers to understand their true ideas, the requirements of analysis, some can be achieved, some cannot be achieved, should be explained. Once you accept the impossible, not only do you waste your energy, but also the client is dissatisfied. At the same time can also be based on the customer's ideas to give better writing advice.

User Requirements-

Speaking of user requirements, simple and simple, difficult and difficult. The user's psychological figure in place, its requirements are ready to be, soft wen can also be targeted, otherwise the output is not pleasing, soft paper becomes rubbish.

We are not psychologists, the user's psychological analysis can not be reasoned, but we should know the basic user psychology, the basic requirements for products.

For example, a mobile phone, male users pay attention to its performance, use, female users pay attention to its appearance, display and so on. If the promotion of products into clothing, then the male users tend to quality, comfort, female users tend to style, fabric, whether it can highlight the shape of the curve and so on.

Factors such as gender, age, economic condition, educational background and so on will affect users ' purchasing products to some extent. So a lot of product positioning is very clear, for example sporting goods, Li Ning walk in high-end, special step, Anta walk in the low-end; dress aspect, Elena Walk pink Girl line, seven wolves walk mature and stable male route; skin care, Ding rely on whitening to take the middle and low consumption line, and Maybelline by lipstick for white-collar groups.

Different user needs, a product can not be its sweep, so only clear positioning, distinctive features, reasonable price, in order to seize the target consumers, soft wen is also the same, do not covet a soft wen will be able to impress all users, but

Before writing a soft text, you may wish to conduct a full range of products to investigate: the product-oriented crowd, positioning, characteristics, prices, and so on, if there are similar products of soft text can also be taken for reference.

Writing the world here to remind writers to pay attention to, users need is a useful soft text, the article should not be unrealistic description and useless nonsense. This article by the language of the world original, reproduced please specify the text of the World Soft Writing blog Original: http://www.wenan5.com/special/xwtx.html, thank you for reading, please continue to pay attention to the world of soft writing experience to share a series of articles.