How to make a video virus-spread

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Using video platforms to give marketing is no novelty. Using YouTube for video transmission abroad, like the will it blend I mentioned earlier? There are also a number of cases Where the hell is Matt's domestic use of Youku, Tudou and other platforms for video transmission. Whether it is the classic Chinese video of China's trilogy (What Tong Pak Fu, the pan), or what makes people sick of the most cattle telecom, mobile operators, there are also a standard Lenovo video << if love >> a class of works.

As Jay Chou's song << Cowboy is very busy >> sing, now the internet is too rich in knowledge, entertainment materials are also many, who has the time to see you long text narration? Compared to soft, content marketing, I personally prefer video marketing this marketing model. What do you want to say, through the video so that people at a glance, soft wen, how many people can see, the majority of the spread? The entertainment spirit of soft wen is inferior to video.

Since the ROI of video marketing is so high, why are our companies indifferent? Combined with my previous experience in consulting with SMEs in Jiangsu and Zhejiang. Tangchingtong that there are a number of reasons: 1. Can also use video to give their own enterprises to do propaganda; 2. There is no multimedia production staff, the idea of doing video transmission is very troublesome; 3. Input-output ratio, uncertain; Actually, we don't necessarily need good production, It's not like the company had to take a video of Hollywood to put it on the video platform, you are too serious, perhaps the user intuition said, look at this guy again in the Cheat me, the resistance is still big, the opponent in your video under the thread said, soft text, advertising, the next marketing force will suffer a great test. You can completely use your wisdom to create a classic video virus spread.

So how do you get the video to spread out widely? I think there are several things to be aware of:

1. Video content

The content of the video is the key, not every piece of video will be spread. Content needs to be uncommon, beyond the endurance of human imagination. You have to do more than the average person's endurance, exaggerated, and then exaggerated, so that the content more psychological shock. Do ordinary content, not as good as warm video relatively reliable.

Combined with their brand positioning, marketing strategy, to do related content production.

2. Video Dissemination Opportunity Point

The transmission of video, we also need to grasp the issue of the time point of transmission. For example, I give a fast consumer goods in the Spring Festival to do video transmission. I seize the culture of the country, the snow can not stop the family home of the Wanderer. Combined with Chinese New Year culture, Zodiac culture, we are happy to achieve the purpose of our dissemination.

and event marketing and similar, our business should catch everyone's attention and carry out marketing. As I've often told my clients, your target customers are focused on that, and that's where our revolutionary base is. Do not let go of every opportunity, whether it is the Olympic Games, melamine, or Taiwan's recent natural disasters. As long as our intentions, we can completely in the video marketing has a big role. To seize the chance is half the success.

3. Video Creative

Video marketing also needs their own personality, do not just think: Video transmission, is funny video; Funny video is an excellent form of video transmission. The reason why everyone will spread your video, most of them value your creativity. If your creativity, the soul is very calm, too ordinary. No one will spread you. Many friends in the circle complained to me, along with the Chinese creativity and the user appreciates the level to be more and more high, the user vision, the emotion all tired, wants to really move the user, to our activity creative personnel raises the higher challenge. Just as the previous days Nokia made a video viral marketing: A cell phone was eaten by fish, and a few months later, when the fish was caught, the Nokia phone could still be used. What does that mean? Waterproof, durable Nokia.

Creativity is the soul, no idea on the side of soy sauce to go.

4. Pro-Civil/emotional nature of video

Video transmission, we make content, an easy mistake is: Do not stand in the user's point of view, do video and users have a sense of distance, not so cordial. This is a big taboo. The best video to spread, the user's perspective to make the video, rather than as I have written in the blog in Lenovo Video transmission, a high-profile video of the presentation is Lenovo sponsored. Confesses。 In addition, such as the choice of communication platform, video title tag, keyword optimization, sem and other aspects of video dissemination considerations, in view of space, do not make redundant.

Conclusion: Video transmission, converted to viral transmission is my expectation, we can not guarantee that each of our videos will become a widely transmitted virus. However, we should adhere to these principles in the production process, do excellent dissemination of video.

Small station enough to search video network www.gouso.com.