How to make a website a tool for digital marketing

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The last few years are trendy. A word: digital marketing. So what is digital marketing? Digital marketing is the use of new media for a brand, products, companies and other related marketing. Now there are many such ways to sell, but the main aspect still relies on the internet. For example, we build an entity of the sales department, where there are electronic sand table, and the hands of an ipad mobile terminal to the property owners to explain the real estate information, this is also digital marketing, but this kind of marketing is only a display role, after all, to bring the source or traditional paper media.

Digital marketing is the most basic and most important means: website construction. Websites can be an excellent promotional tool, such as some styles of clothing or equipment, you are not good at the physical store to do promotions, you can put them on your own website for sale. In order to develop the line under the different prices of different product lines marketing strategy. It can also be a convenient place to search and inquire about your product, a person who loves your shop or brand can pick out the products he likes at home and eventually make a purchase. It is also a place to introduce your brand, tell the audience, what is your brand, advantages, characteristics and so on. Overall for your brand to do a website, which will help to improve your brand image, of course, also very helpful to get more attention. Don't forget, it's very important that you get a wider range of target audiences through effective communication.

After the site is finished, the site content is the foundation, to continue to maintain the site, daily updates and optimize the content of the site. Some of the following can be used as a choice: SEO (Search engine Optimization)-determines the brand in search engine search results in the natural rankings. SEM (search Marketing)-to monitor the key words of popular trends and to buy some keywords related to your business, products, and goals. Social media-Manage your social media, such as updating Weibo and everyone on a daily basis, and posting information on these big platforms in time, and social media can bring you some brand exposure.

How do I optimize a Web site? More is the site content management to use what strategy rather than write what program, such as not too much tangle in the ASP, PHP or JSP, the answer is all can, it is important to choose the appropriate program for your site. In the page optimization, the more practical the Web page content, the higher the site traffic, but the most important is to practice good seo. Otherwise, your content is hard to find. It's like you have a restaurant, the food is delicious, but the alley is very remote, such a place unless you taste or products do well, otherwise the bouquet is afraid of deep alley.

Appearing on the first page of the search engine is critical. This is almost everything that SEO is prepared to do, and people tend to find what they want on the first page of the search results. Only a handful of people will see the results of the second page, for this, do not doubt, you may just like to see two-page search results, but from Baidu's user behavior analysis and SEO brought to the site's traffic can be seen, 11 and 9 of the flow of traffic varies greatly.

Now that you're on the first page of the search engine, what do we do to make the site appear on the first page of search results? One is a friendly URL, using a short link with a name, which makes it easier for visitors to remember, and allows the search engine to analyze what the page is going to show. The second is the proper title tag, the title of each page in the site to give appropriate naming, of course, and the content of the relevant, search engine has become more and more intelligent, want to deceive him sooner or later will be debunked. Third is the production site map, site map can help your site by the search engine crawling and indexing. Four is rich in keyword content, in your body to repeat three to four times your keyword to optimize the page, of course, this must be related to the content, that is, usually said to keep the keyword density, neither too high nor too low. High may be punished by search engines because it will feel like you are piling up keywords. Low the location of your keywords and the content of your site is irrelevant, which will also reduce your keywords in the search engine location. Five is to make 404 custom pages, design a custom error page, so not only to tell visitors, access to your website site has problems, you can take him to the access to the Web site, thereby enhancing the user experience. For search engines, your site has no bad links. Six is the optimization of the picture. Try to add alt and title to the images on your site, and search engines can now crawl the information instead of a picture. Of course these two also consider the browser compatibility, perhaps the search engine has not been detailed to this step, but sooner or later, you think? Seven is to create Robots.txt, tell the search engine which you want it to crawl, and the site's management area is backstage, certainly do not want to be crawled. Eight is the appropriate heading tag, the appropriate small title can make the content of the page looks very layered, but also easy to let some time less people can in the shortest possible time to understand the content of this page. If the keyword appears in the title can be added to the keyword.

From doing web sites to making the site profitable is a matter of patience and perseverance. Hope stationmaster can encourage, Rome Rome, only sink down the heart steadfast do station, refuse to be impatient and impatient, can let our website fusion a greater value. This article from the Kunming website Construction www.ynynyn.com stationmaster, the first time publishes in A5 website, reprint please keep the author link, thanks.