How to make an "attitude" from the media?

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Operating micro-letter public number fast one year, from 0 fans to 100,000 real users, are one step down the footprints. Specially write this article to share my operation thoughts and thoughts, I hope to help you a little. Regardless of the field of the media, first of all to put the mentality, posture low, modal stability. Don't be impatient in the early stage, want to run one months to do 100,000 users, you are not a star or a celebrity, there is no need to fantasize about such shortcuts. Next, I analyze my own operation ideas and feelings:

I. Product positioning

Do fine, first is positioning. We position the film category of products, belong to the popular entertainment products. The next is the market analysis and research, analysis of what the industry has done better, what to do to be improved, should be listed in detail, for detailed analysis and research. After repeated research and thinking, the heart will be the industry from the media generally have a preliminary understanding, and then we step into the beginning of this field.

First is the professional attribute of the name, good name can be eye-catching, play a good communication effect, such as our media name is called movie fans, followed by the micro-signal settings, here is also very important, the micro-signal is good to remember will affect the later promotion, of course, the name of the short easy to remember has long been registered. It doesn't matter, we can make our own combination, such as movie fans of the micro-signal imoviefan can be understood as "I am a movie fan" name and micro-signal on the unity of the whole, just look at it will not forget.

Second, product optimization

With good products, you need good operations. The first is the public number set, now the market to sell a lot of third-party platforms, we can pay a little attention to choose their own platform system, with the development of Third-party systems convenient, powerful, can save a lot of time. Public number set the most important or key words reply, here in detail next keyword reply. Users pay attention to you, focus on reply to simply explain how to play your public number, how to let users access to the public number of information, your public number has some bright spots and other relevant information. Keyword settings to be simple and interesting, do not get a lot of English or words, for example: "Before marriage must See" "Life will see the top ten Films" "You have to know the 10 of the Truth in life," and so on, users do not have so much time to search, such settings, product experience this must not pass. The simplest keywords are no more than 4 words, or use Arabic numerals instead of letters. Save time for the user, your product is valuable.

Iii. Product operation

Regarding the operation, first is the content, next is the promotion, then is the data analysis, the complementary phase melts, lacks one.

Do not know how to do since the media to write content, it is tantamount to blind lighting, basic skills to practice solid again on the road. Initially, according to product attributes, collect and write related content, as far as possible to ensure that the article readability and fresh fun. Slowly cultivate user habits, according to the user's different preferences and feedback, "the right remedy." The subscription number can be sent one article per day, generally 5 articles for a group, because more than 5, mobile phone open micro-letter can not see all. Place in the first position content to be hot and fresh, with a map to have bright spots, so that users can not help but want to see the desire to do so, basic to half work. Spare a certain amount of time every day, reply the user various problems, establish a sincere interaction principle, do a "attitude" more to have "temperature" from the media.

Next is the promotion, the present Internet platform is numerous and complex, each platform attribute is different, the group is different, wants to achieve the accurate delivery, must under the hard kungfu, in this platform long-term active. However, everyone commonly used promotional means or Sina Weibo, QQ space, Baidu Bar, know the mainstream media platform. Sufficient capital words can be sent out a lot of PR manuscripts, Baidu bid, portal hard wide.

Then is the data analysis, the micro-letter data statistics do not very perfect, late to be improved. At present only the article reads the number, the reading quantity, the share does well. In this case, we should make full use of good graphic statistics, daily view of yesterday's data is necessary. can also be divided into stages, weeks, months of detailed data research, analysis of the number of reading, reading and forwarding. Find the problem, find the source of the problem and improve it continuously.

For example, the number of reading and the decline in reading volume reasons:

1. The title of the article is not new

2. Content is not readable, users think that there is no need to forward to the circle of friends.

3. The article contains a larger picture, open slowly, only quick retreat.

4. Push article time is not appropriate

To talk about personal feelings, the early to do from the media is purely fun, but the future will be, all is a mystery. For the start-up operators, do not be outside the various gossip to confuse themselves, upset their original ideas and strategies. What is the January increase of 100,000 users, monthly income of 300,000, each user received membership fee hundred, and so on, these cases are there, many? Do you think you have the background, the ability, the fortune to do that level. If you can't, just do yourself, others give the method and advice can only as a reference, and not necessarily to help you. Do a good thing, but also rely on their own parents, do not take shortcuts, do it attentively, and constantly think. (Matthew-Micro internet Http://www.ma4.net)