How to make an effective online activity execution report

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In the Last Post, "The basic ideas and framework of the online activities Planning program", we share with you how an "executable" online event planning case is made. A good online activity 3 points by originality, 7 by execution. As an online planner, don't think it's all right when the case is passed, it's just a start. There are so many questions waiting for you to find out, there are too many things waiting for you to coordinate, from the website planner to plan the activity page, to the designer to make the webpage design manuscript, then to the UI, the procedure, backstage and so on a series of tedious work, the activity finally on-line, BUT, this is not you want the effect?

Most of the time, if you don't get involved in the whole thing, this will happen! How to control the whole situation? Let oneself become Superman bar, a joke, I have always believed that the solution to this problem depends on the system, that is, the company to give the activities of the planners corresponding responsibilities, each of the key nodes, activity planners should participate in it. If there is no such system, then work hard, take the initiative to understand the process, active communication.

The activity finally on-line, perhaps, is not completely with you before the idea completely consistent, causes this result to have two: 1, the Activity Planner does not have the whole process participation, Midway lacks. 2, the Event planner participated in the whole process, but there is not enough power and responsibility to fully follow the plan before the implementation.

Anyway, thank goodness, the activity is on schedule, followed by a series of promotional implementation, monitoring, optimization. As an event planner, in addition to tracking the daily effect of the activities, monitoring the implementation of activities, also need to provide regular reports to decision makers on the implementation of the activities.

Why do you want to provide reports of activity execution?

1, the effect of timely feedback.

2. Propose an executable proposal to achieve the desired effect.

How often does this report provide a suitable one?

The author recommends that depending on the duration of the activity, if it is a short-term activity, such as within a week, can be provided daily. If it is a medium-to long-term activity, it is recommended to be available weekly. Now, take the weekly activity report as an example, how to write an effective weekly campaign?

First, a principle should be followed "to ask questions-to analyse problems-to solve problems-the consequences of inaction".

1. Ask questions (Summary of activities)

The first part of the executive Weekly is the presentation of the Activity key KPI (the Key effect evaluation indicator), which can be used as a chart to show trends. This part is as concise as possible to select the indicators that best reflect the effects and problems of the activities. If we do a microblogging award forwarding activities, the number of forwarding, the number of responses is two key indicators.

2, analysis of problems (trend analysis)

A good event performance report should be able to provide information to the action, that is, through the data to see what we can do next? The second section adds value to the report even if it describes the key indicators of activity. On a dynamic basis, does the daily number of participants in the activity increase or decrease? Statically, the number of participants increased more rapidly than the number of people who commented? Your work is beginning to show value.

3. Problem solving (Implementation recommendations)

This part is the most central part of the report, I think the difference between a bad report and a good report is reflected in this, the report of the cake is only to do the data display and analysis of the work, and excellent event planners through these data and analysis to see what we should do next?

But before doing this work, it is recommended to go into the activity participants, into the activities of the relevant personnel, to do in-depth investigation, or the sentence "No investigation will have no voice." To make your proposal executable, you must do a thorough investigation. Otherwise, when policymakers feel that the issue should be taken seriously, your advice will get out of the question when a seminar is held.

4. The consequences of inaction (conclusion)

Finally to the last step, the final finishing touches, tell policymakers, if not to do so, how these problems continue, may lead to the situation, the company will have what kind of loss, customer will have what kind of dissatisfaction.

Second, the contents of the weekly newspaper should not be too much, if it is for decision-makers to see, the proposal does not exceed 3 pages. As a result, an effective weekly campaign is completed, and the rest is waiting for the final decision. Now it's your turn to share some of your experiences and opinions with us.

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