How to make an old customer marketing plan for sleeping members

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Taobao gets more and more traffic costs higher today, who can do the deep marketing, maintain good old customer relationship, promote two times, three times consumption can occupy a bigger cake in the market, therefore, the old customer's marketing has become a lot of brand stores attach great importance to a daily work. The following is the author of the shop as an example, targeted design of a number of related in-depth marketing plan.

According to data shows: the number of members: 93485, and the number of sleeping members: 66421. According to statistics, the first three months repeat return on average daily number of 2610 people, accounting for the average number of visits per day 10.29%. If you follow this data, Wake up sleeping members, an average of thousands of more people per day.

Another statistic shows:

Display from Icon Shop members are mainly female customers aged between 25-29 years of Guangdong province close to the developed cities of the V2 class members to shop about two times a year, the consumption amount of 300~400 yuan in the four level of loyalty accounted for the majority. And it shows that this part of the customer spending power is very good. Therefore, according to the above customer group consumption characteristics, in order to awaken the store sleeping members, absorbing more old customers, our plan is as follows:

1. Open the Membership group, open group does not necessarily have to sell products every day, you can listen to customer suggestions and ideas, and professional customer service follow-up and maintenance, collect customer feedback timely, not regularly in the group to do some activities (such as looting building activities, etc.), the customer when friends get along.

2. Membership Birthday EXCLUSIVE: where the shop after the transaction can become a store members, registered members of information, members of the purchase on the birthday, show ID card can enjoy the package mail once. Let the old customers feel their own rights and interests.

3. Enter the store first to receive coupons and then buy, members will have a superiority, more like to ask for concessions, so you can take the initiative to send coupons to the parents at the beginning of the month, so that customers easy to buy back. (Member relationship management can automatically send coupons to designated customers)

4. Old belt new, old customers introduce new customers to shop, new customers reported old Member ID, customer service registration, and other new customers after successful transaction can be discounted to purchase the specified style (last year's old paragraph can be discounted promotions)

5. Monthly Membership Day: According to each geographical difference, the climate is not the same, each month according to different climate to introduce a suitable clothing (old) to do activities (can follow the Silk Road province to go once, a limited number, only members can enjoy)

Division of Labor arrangements: At present there are 7 customer service staff in the shop, each set to take charge of a plan to customer service as the main responsible, operators to assist the development of customer service.

After one months of efforts, the daily flow of shops has increased by about 1000, and sales have increased by nearly 30,000 yuan. It turns out that this is a more effective in-depth marketing program.

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