How to make full use of commercial assets to SEO

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It is likely that your company or organization has a lot of valuable assets outside the site that can be used to improve the quality and quantity of the traffic that SEO gets. Some examples are discussed below.

Other domain names you own or control

If you have multiple domain names, you should consider:

• Can you get more benefits from some of these domain name 301 to the primary domain or a subdirectory of the Web site?

• Do you have a domain name that matches the keywords and can be used for efficient micro-sites?

• If these domains are independent sites, are you wise to link them up?

If one of these is a good strategy, do it-remember that optimizing what you are doing is much easier than developing new strategies, content, or processes. Especially for link building, this is the easiest fruit to pick.

Online Partners

Partners can also make the most of it in a similar way, especially in terms of links. If you have a business partner who serves or uses its services, you can implement a link strategy between their site and your site. While it's a bit of a bad name for a link, there's nothing wrong with creating a "partner", "Customer", "Service provider" or "referral site" on your website, and it's not wrong to ask your partner to do the same. As long as the link construction is moderate, and ensure that only highly relevant, trusted sites.

Content or data that has never been put on the internet

You may have content that has never been posted on a website, and this content is often of great value to SEO. However, many companies do not understand the benefits of publishing this content in a search engine friendly way. There are a lot of articles in the print that you send through the mail that are suitable for the website archive. You should also put all the electronic magazine content on the website. If you have unique data or text materials, you should put them on the relevant page (if you don't have it, consider creating some).

Customers with positive experience

Customers are good resources to get links, and you should also know they can write things. Customers and article visitors can contribute a wide variety of content. If you have the option to contribute to the user and see the value of the user creating content, make sure that the customer, the visitor, and the mailing list registrant contribute the link and content.

Your fans

This principle also applies to the general enthusiastic audience. For many offline businesses or companies that offer entertainment, physical products, and various customer services, if your service is worth the money, there are often people who are willing to share their experiences with your products or services. Are you developing video games? Go find your crazy fans. Did you write a book? Let the online audience of your literary enthusiasts move on. In the organization? Like customers, fans are a good source of access to links, creative content, positive testimonials and social media marketing.

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