How to make good use of the traditional Electronic Business website

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When it comes to leveraging marketing, I believe there are a lot of traditional marketers are very aware of the marketing staff, and some of the marketing staff are very good at this kind of marketing means, because the power marketing is a free and simple and practical marketing means. So far, there are a lot of traditional electronic business sites in order to spread the effect, almost all in the use of power marketing, and a part of the marketing staff have to look for this kind of marketing means, perhaps because the marketing is very suitable for the traditional electronic business site.

What is leveraging marketing? Perhaps some of the fledgling electrical business webmaster is not very understanding, in fact, the marketing is to refer to in the case of insufficient internal resources or conditions, the use of various means, with the help of external forces and resources for the use of a marketing tool, compared to advertising and other means of communication, leveraging marketing can play to small broad, spend less money, The role of doing great things, and often can get four to dial the transmission effect. So, more and more traditional electronic business website to do borrow power marketing.

The author is a traditional optical industry of electric business webmaster, at present, online site and offline entity shop combined with the electric business platform, the author in order to allow the site to have the target traffic, fast out of the single, now in the through the marketing to marketing, and this marketing means is before the A5 marketing to do SEO diagnostics service when they told me, Late did a very long time to find the effect is very good, so today I share the power of marketing, hoping to help some do the traditional electric website webmaster. To do a good job of marketing, we must first borrow three things: brand, users, channels, the following simple to say.

First, borrow the brand

First, it is to borrow the brand. If you effectively use the well-known brands, may quickly improve their brand awareness and influence. For example, during the Australian games 37211.html "> Olympic Marketing is a typical representative, the Olympic Games as the largest sporting event in the history of mankind, by the global attention." Now it has become a point of concern for many businesses. For example, in Beijing, Coca-Cola, General Motors, glasses and other companies are actively involved, these companies through the use of the Olympic brand can be successful marketing.

The brand is very important to the enterprise, the website and so on, many users only look for the brand, others almost do not recognize. So if your own brand doesn't have much influence, can fully use other people's big brand to do marketing, may be asked how to use other people's brand, others do not know us, and the big brand will not pay attention to our small brands, the author suggested to spend a little money, to make a point of relationship, Rich to the mare, Money can do things that are not things, so money to borrow the brand.

Second, to borrow users

Then, the user is loaned. For Web sites, enterprises, how to obtain effective users is a more annoying problem, in particular, some new products on the site, want a lot of access to new users is more difficult things, and if we can directly borrow others have used, it is a wonderful thing, so we can use other people already have users to marketing.

How to use other people already have the user to marketing? In fact, is very simple, the author in order to sell new glasses is also very anxious, because no one to buy the new, users can not get, so the author thought of the "borrow users" this method, compared with competitors to users, their users are very many, And some users only look at the style of glasses to buy, and finally the author of the competitor I borrowed, you can through some activities, some discount promotions and other methods to attract competitors of users, if users see the new style will certainly promote, may cause viral marketing.

Iii. borrowing channels

Finally, it is to borrow channels. In the implementation of network marketing for the electric Dealer website, the unobstructed promotion channel is very important, but not all electric quotient website all has the condition and the ability to establish own channel, therefore sometimes, we have to find a way to use other people's mature channel to carry on the promotion. Might think it would be difficult to draw on other people's channels, but I think other people's channels are very simple to borrow, such as the author's website is selling glasses, the author can investigate the source of the competitor's channel, if the competitor's channel source to be done, then the author can easily use the channel of competition. One thing is, don't let the other person know, otherwise it will be trouble.

Written at the end:

Above by the billion optical network http://www.yichao.cn/original editing. With the rapid development of the Internet, today's Internet can see large and small e-commerce sites, in addition to Jingdong, Taobao, Cat, small and medium-sized electric business site has been in the explosion of growth, and in the face of web marketing, select a marketing means is very important, So today's said to borrow power marketing is very suitable for the electric business website marketing, so also advised webmasters to try.