How to make health application more reliable clove Garden family medicine assistant to help

Clove Garden was founded in 2000, now employs a number of 120 people, the number of users 3 million. According to the relevant media in Zhejiang Province, the 2009 Clove Garden truly profitable, and in the same year to obtain the first round of financing 2 million U.S. dollars, the current average annual maintenance of more than million yuan operating income. And in the Lilac Garden CTO Feng Dahui View, want to rely on a mobile application can give oneself a doctor, is a very unreliable thing.

As a communication platform for domestic medical professionals, clove garden is divided into three directions in mobile internet planning: drug-centric, disease-centric and social-centered. The applications developed in each direction insist on a point: the product link is short enough.

Home Medication Assistant: Let users know about drug information and safety

Take the latest online "Family Medicine assistant" As an example, the application for the public users, but if you think this application to "play" a doctor's role to prescribe medicine for you, it is wrong. Clove Garden hope that users in the use of "Family medicine assistant", to understand the drug information before, to strengthen the drug safety and health care products safety awareness.

The main interface of the application includes five function Tags: authenticity inquiry, pregnant woman medication, symptomatic finding medicine, health food and nearby pharmacy. The following are some examples of user-use scenarios:

The elderly at home are often fooled by some charlatans, buy a lot of health care products or tonics, but the current market of fake health products rampant, as children's users can use this application to the drug "positively."

Pregnant women in the use of drugs must be extremely cautious, if you can provide the relevant drugs on the impact of the fetus, can prevent the occurrence of drug misuse.

Patients with chronic diseases are a very large group, although they are more familiar with their own drugs, but sometimes need some further understanding, such as the use of painkillers after drinking alcohol?

According to Feng Dahui's point of view: "It's a great thing to meet the specific needs of a subset of users." We don't want to solve the fake problem of what kind of medicine a cold should take. ”

The function selection of the home medicine Assistant is derived from the industry experience, but also from the demand feedback given by the public users when they use the Medicine Assistant for the professional user. "Some of these features have not yet been added because they are not fully prepared on the data, such as drug use by children," he said. ”

Home Medicine Assistant Application Interface (Tencent technology map)

Experience sharing: The longer the product involves the less reliable

Hope that an application through the community to connect doctors to prescribe medicine for themselves, this is a good vision. But in the current situation is not mature conditions, the risk is big, the link is many, Feng Dahui thinks, this perhaps is the wrong direction.

In the end how many links involved, may wish to first dismantle:

First of all, patients need to know how to describe their own disease, but also on the small mobile phone, which involves whether the illness can be described clearly;

Secondly, doctors should be able to understand the problem of patient description. More important on the one hand, good doctors in the society is scarce resources, to find a good doctor is not easy, so there will be impostors problems, or a doctor to desperately answer a lot of questions, the quality of the answer will fall.

Finally, the hospital. To reach more doctors, you need to cover the hospital. But is the cost of negotiating with the hospital not a start-up company to pay?

Sharing the experience of doing mobile end products for one year, Feng Dahui said that he said the most words: the product link should be short enough. The longer the chain is involved in the product, the less reliable it is. He advises startups to start with a single link, from a group, to focus on whether the product solves the actual problem, and cannot be imagined and patted on the head.

Clove Garden currently launched mobile end products include drug-oriented drug assistants and family drug assistants, the Professional group social function as the core of the clove and orthopedic Physicians for the group of orthopaedic time. The team will then continue to explore the mobile end around the disease direction. Of course, it is still the first target for the professional user community. Feng Dahui revealed that this piece is difficult to do, will consider the disease classification after the development of products.