How to make it through Japan

High freight and communication barriers block shopping impulses

On June 30, the Japanese Yahoo opened the "Amoy Japan" online has not yet to one months, Taobao again "Sea", announced the cooperation with the Hong Kong Trade Development Council opened "Taobao Mall Hong Kong Pavilion", which means that mainland Chinese consumers can directly on Taobao to buy Hong Kong goods. Since the launch of the big Taobao strategy from Ma Yun, Taobao is committed to go the road is internationalization , however, the opener "Amoy Japan" has encountered a variety of problems, language, freight too high, logistics is not smooth ... "Amoy Japan" How to break through these difficulties, determine whether Taobao can continue to launch " Amoy America "," Amoy Europe ...

177 Yuan of pillow freight 200 yuan

From June 1 on the line, Amoy Japan is the most questioned than the high freight. Many products appear value and freight "upside down" situation. A pillow quote only 177 yuan, freight is 200 yuan; a titanium collar, the price of 219 yuan, freight 150 yuan ... Originally by the Japanese original products to attract the past users, but was "not understand" the freight blocking the order of the impulse.

Why is the postage for Japan so expensive? According to the introduction, Amoy Commodity logistics costs include Japan's domestic logistics costs (Japanese suppliers to the warehouse), Warehouse management fees (cargo inspection and repackaging), International logistics Insurance (in case of loss of customers can be compensated), international freight (from Japan Warehouse to China), Personal import Customs clearance on behalf of customs fees, as well as domestic distribution costs (customs come in-the hands of customers).

Such detailed explanations naturally explain the reasons for the high freight costs, but it is difficult to satisfy the buyers. The Japanese shop, which had thought it would be a big hit, was no longer worried. weiying617, who specializes in purchasing business in Japan, said that Amoy Japan not only did not impact to international purchasing, but let buyers through the comparison of goods more favored purchasing. "To look at the price of the goods inside Taobao know that purchasing prices than Amoy Japanese prices are much lower, especially in the transport costs." ”

"Amoy Japan is currently doing various attempts to reduce shipping costs, after adjustment, the rate of postage decline in the range of 30%-60%." Taobao people said, but when it can drop, there is no specific timetable.

Contrary to the domestic online shopping habits

Language was once considered the biggest obstacle to the Japanese deal, and many buyers feared they could not communicate with Japanese sellers. But in fact, this is a "pseudo problem" because the buyer has little chance to contact the seller directly.

Reporters in Amoy to see the Japanese, and the domestic shop is different, many Japanese shop there is no blue "Wang Wang" mark, which means that buyers can only introduce their own choice according to the store, once the price, products have any questions, buyers can only write email, through Taobao customer service translation to the seller, one to spend a lot of time, Secondly, the translation may not be able to express both sides of the truth. Even if some shops have "Wang Wang" mark, after the opening, in fact, Taobao customer service staff, they can only provide some simple translation services, and can not intervene in the actual transaction. This is obviously not very adaptable for domestic sellers.

In addition, because Amoy use is Alipay overseas purchase business, temporarily does not support Third-party guarantee transaction mode of service. In other words, after the buyer payment, the seller will immediately receive payment from the buyer, which is accustomed to receiving the goods after the satisfaction of the domestic buyers feel less comfortable.

Buyer Happynealyear bought two bottles of cosmetics on June 3, but after 20 days, goods have not been sent, in the meantime had applied for a refund, but was refused, until the first two days, the goods are late, "paragraph has been paid, not want to return to return, the shop is not translated well, ask customer service also ask what the situation." ”