How to make key adjustments on home page and inside pages

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In the middle and late stages of website optimization, fine-tuning work is what we have to go through, by fine-tuning we can slowly improve the site of a flow level, you can reduce the overall rate of the site, the extension of the page stay time, further improve the conversion rate, so that users come to our site to find their own content faster, can be home page including the adjustment is very critical, if we disorderly adjustment is likely to cause our own site down the right, then the first page and the internal pages of this key adjustment in the end what should be the basis for how to operate it, today to share the next page and the internal page of the key adjustment strategy and ideas.

The purpose and benefits of the adjustment of the home page and the internal pages

First of all, we need to know what the adjustment of the home page and the inner pages can solve and what benefits

1. Promote and stabilize keyword ranking

The key adjustment of homepage and inner page can solve some phenomena such as not going on the rankings, poor stability and large floating.

2. Improve website conversion rate

Further increase the user's viscosity, increase user clicks, increase the number of PV site.

3. Solve the problem that the site is not changing rankings

Our site will not change for a long time may lead to a decline in the ranking of the site, such problems can also be through the home page and the adjustment to address.

Second, home adjustment of three points positioning

First of all, the adjustment cycle of our home page, our home adjustment cycle if our rankings can be or no change in general we control it in 2 months or so, but if we encounter a number of special circumstances, such as user demand changes faster, ranking down quickly, so we have to shorten our adjustment cycle , such as we can control in one months, Baidu is usually a month to make a big update changes.

Home adjustment of the three points mainly in the title, navigation and plate, the adjustment of the three points to the impact of the ranking is very important.

1. Title

For the title, there are two main aspects, the first is our title of the normative, we don't maliciously add keywords in the title, or add duplicates and have the inclusion of keywords, do not arbitrarily add special symbols, do not add descriptive language (So-and-so first, So-and-so the leading and so on), not too many keywords, Too many words to get the weight of each keyword will be relatively small, according to the site name-keywords, keywords, keyword format is OK, the key words according to the importance from left to right.

The second is the long title must be changed to a short title, in the present situation, short title compared to long title in the top is an advantage, short title can make users at a glance, so that users make choices as soon as possible, enhance the browsing experience.

2. Navigation

The weight of the navigation is a page of the highest, but also the user focus on the place, so the logical sequence of our navigation is a decisive factor in the beginning of the order of navigation we also said to be based on the needs of the user according to the importance of the products we provide, while the logic problem is also we have to consider.

Later we have to rely on Baidu heat to adjust, we are based on the above factors to determine the order of navigation after, we look at the hot attempt to navigate the inside of the navigation click, and then the heat to try to click More users in the navigation to adjust forward.

3. Forum

For the home page, the first screen is very important, users enter the site to see the first screen, so the first screen content we must meet the needs of users, while the home page in the adjustment in the time to meet the needs of users, but also in accordance with the importance of order, from left to right from top to bottom in order to arrange. Importance is based on the importance of the user's needs to judge in turn.

In our home page adjustment, we have to use Baidu statistics to monitor the entire site's data (PV, thermal force, click Feedback effect), through these data to see how we adjust the effect of the plate.

Second, the internal page adjustment

Inner page richness + Reasonable link recommendation

When our home page is adjusted well, our PV will gradually rise, will be more than our IP 3~4 times, so when our users click two times, the richness of our inner pages and reasonable link recommendation is particularly important.

Content richness of the inner page here we need not only text but also pictures, video and other factors, for the text in the paragraph, punctuation and other details we want to do well.

At the bottom of the content we want to recommend the relevant content based on the user's implicit requirements, products at the bottom of the recommendation of the associated products, news section recommended technical articles, if we have a professional technical articles then at the bottom of the technical articles should be recommended and technology-related products, for the content of the contents of the page richness and link recommended adjustments, After adjusting we also need Baidu statistics related data to monitor the effect.

Summary: Ranking for a long time not to go, ranking instability or the site for a long time do not update the ranking decline, at this point we need for our home page of the three elements (title, navigation, plate) and the contents of the pages and links for key adjustments, not only solve the problem after adjustment, the relevant data on our website will be further enhanced.

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