How to make money by search engine bidding

Absrtact: Since the rise of the network bidding, has been the concern of various enterprises. But the operation of the network bidding is also a very pay attention to the experience and skills of the work, many people blindly chasing the crowd, think casually can make money by bidding, but even cost also

Since the rise of the network bidding, has been the concern of businesses. But the operation of the network bidding is also a very pay attention to the experience and skills of the work, many people blindly chasing the crowd, think casually can make money by bidding, but even the cost also earn will not come. The author of the company is a company with operational bidding for many years experience, through the various search engine bidding, the basic can earn 2000 yuan or even higher, as for the specific operation is how, the author now to share with you.

First: First to understand the various mainstream search engine bidding situation

(1) The former Big brother--Google: Google did not quit the mainland before, can be said to be China's largest online auction agencies, Google to click on the high price, high conversion rate of the advantages and stability occupy the heart of the enterprise, but not a good time, when Google withdrew from the mainland, today's Google bid has begun to gradually decline, But it is still worth the enterprise to advertise.

(2) The rise of Baidu: Baidu in Google did not exit the Chinese mainland has been ranked second, Baidu auction was not so hot now. But after Google quit, Baidu bid began to rise, and now has become the first choice for enterprises to bid ads, but Baidu has many disadvantages, such as the inability to solve the malicious clicks of competitors and so on, CCTV has also exposed the drawbacks of Baidu bidding, but as China's largest search engine, Enterprises still cannot give up the idea of bidding ads in Baidu.

(3) Safe Sogou: Sogou relative to the front of the two large search engines, the strength is clearly a gap, but Sogou bid conversion rate is not to be underestimated, and the risk is lower than the previous two, the price is relatively low, it is worth the attention of the enterprise bidders.

Second: Do not despise the setting of the advertising account

Create an advertising account is our first prerequisite for bidding activities, the author of the company, for the creation of the account this link is very important, but many enterprises are not too attached to the advertising account, that there is an account on the line, do not have to go to the trouble to set.

However, the current Baidu bidding is very important to the setting of the advertising account, if the account quality does not pass, many times when users search the keyword, your site may not be ranked on the top, such a bidding effect is too unsatisfactory, and the author of the Company's practice is: An ad group can accommodate keywords 15 to 20 words or so, and the same ad group keyword must ensure that the correlation is high enough, at the same time set the length of the keyword and the meaning of the word, to ensure that the situation before the formal application of advertising accounts.

Third: The choice of the project must pay attention to the opportunity

Regardless of your enterprise is to which search engine to put the bidding advertisement, must first select a project, if the project chooses improperly, then wants to make money by the bidding is an empty talk, in the choice Project, pays attention to the scientific method skill and the project timing is the most important.

In fact, the project itself is not good or bad, the key is to operate the project at the time of the project life cycle of which stage, that is, we say the timing. Project life cycle is roughly divided into three: growth period, stable period, decline period. We had better be able to project the growth period or between the stability period to launch the project to do the bidding, this time may invest more to the bidding, simultaneously optimizes our advertisement account unceasingly, enhances the conversion rate. If in a fading period, then we can gradually withdraw from the project's bid, and look to move to other bidding projects, do not hang in a tree.

The author of the company is still able to use the network auction to earn a 4-digit number, in fact, bidding is not difficult, the key is the experience and the operation of the process of patience and skills, but also believe that you through continuous learning can also through the bidding to earn a sum of their own money.