How to make money for electric business is the dead point of electronic Business enterprise

Jing-dong, Suning, Gome's price war has been very lively electric business circle more eye-catching, but in the low price and competition, how the electricity business is still the majority of China's E-commerce enterprises in the dead. Recently, Alibaba Group secretary General Xiaofeng, Cat President Zhang Yong, such as Ali Electric executives interviewed that the flow and cash flow to the gross profit margin services.

Shaoxiao pointed out that, "Looking back on the course of the vertical electric business over the years, a large number of people go against the wall, the reason is nothing more than three: first, blindly pursue the scale, rely on a lot of money smashed into; two by the price; But the three strokes are all wrong, that is to not make money this road to go!

He suggested that the electric dealer must have to bite three points. Commercial nature: first gross profit; the second control cost, cost control itself will never be wrong, the cost is not outside the cost of warehousing logistics, the cost of the backlog of goods, staff costs and so on; third, on the basis of the previous two to talk about

How can we not be blind? How can you make money? Cat President Zhang Yong admits that the electricity business has two core, that is, to effectively obtain traffic and reduce the cost of cash flow. "The cost of attracting traffic from a single electric dealer is too high, and the combined cost of a business is reduced in the context of shared traffic." ”

Zhang Yong believes that the flow size is not the key, but relevance. "Mother and child supplies these things everywhere can buy, but no children, no matter how to look at it." He said that the shared traffic is to help the merchant at a specific time to call a specific group of people, such a flow cost and harvest is directly proportional.

The original brand Green Box CEO Ms said that last year to do the company burned a lot of money. Taobao is used to the cost of 10 pieces of 20 dollars, suddenly to do business, found that they are not good at this area. She said, for clothing and other gross margin is not particularly high, the cost has been very dead, in the Taobao cat platform to live very well.

Zhang Yong said that Taobao, cat actually more value to help businesses improve the flow of reasonable allocation and improve cash flow. "The whole Taobao system on the platform of all the stores belong to the business, all the operating cash flow of the store is the merchant, we do not have the right to move the cash flow of the merchant, we do not have the right to turn to the merchant to a period of account, we are through various means, such as the provision of some of the order of mortgage loans to help businesses faster return cash flow , which is completely different from what other platforms are doing. ”

He further pointed out, "If a platform is ultimately to put cash flow as a valve, it's dangerous to turn a merchant's cash flow into a part of a proprietary cash flow, and maybe you're not worried about selling 50,000 bucks a day, maybe one months for 1 million, but you can try it for one months to 5 million. is the merchant willing to release the one-month-old quantity?

Some insiders believe that Zhang Yong's calculation of the cost is actually a similar to the current Beijing-east and other proprietary platform of irony. Jing Dong, Gome, Suning's war more and more fierce, many suppliers also spit slot, the electric business will increase the purchase of suppliers of goods, thereby increasing the long-term cost of business investment, "perhaps anytime feel, but once into the death cycle, will be difficult to extricate themselves."

Commercial newspaper reporter Zhang Yiwang