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ran, a bachelor of Economics at Harvard University and an MBA from Harvard Business School, started an investment banking career at Goldman Sachs in 1994, and founded Oriental Financial consultancy in Beijing in 1995 to engage in private equity financing and mergers and acquisitions, and is currently chairman and Chief executive officer of Ecapital Capital Limited.
's discussions about blogging commercialization have been under discussion for quite some time, but so far, it seems that everyone has not discussed why. From the flow of the ranking eldest Brother Sina blog has not yet shot, ranked in the back of the blog site is also mostly on the sidelines, at most, some of the small scope of the temptation. Wind at first, the water Rush, blog commercialization of the road there are more than N.
in the face of blogging commercialization, analyzing what blogs can do is more meaningful than arguing about what blogs are about. All business value comes from "can", not "yes".
Blog can do in fact, mainly on three pieces: 1, let "some say" people "have to say", for bloggers to provide a free expression, self-expression and external communication platform. 2, let "do not" people "something to do" for the vast number of boring population (here said "boring" not a derogatory sense, we each have a boring time) to provide a entertainment, entertainment, peeping and access to information platform. 3, let "some sell" people (also including institutions) to find "some buy" people, for advertisers to promote their own, impress customers platform.
these three things actually have a corresponding business model:
1, Toll users: If you can give bloggers some additional features to enable them to better express, display and communicate, there will be a part of the blogger willing to pay a certain monthly fee. (Of course, the way to pay is easy enough). This is like an online game of equipment, there is always someone willing to pay for vanity and the feeling of good.
2, ordinary advertising: this and television viewers are accustomed to TV ads, readers in the blog, if there are some ads on the page, they are completely acceptable. However, just as not all sites can and Sina and Sohu to share the Internet advertising cake, and not all blogs have real advertising value; in fact, in any day, 95% of the eyeballs in the blog site are focused on 5% or fewer blogs.
3, directional advertisement: This is I want to emphasize emphatically. In fact, each individual blog post will reveal some of their interests, hobbies, needs, concerns, problems encountered, values, consumption and other related information, over the years, these posts can become a highly commercial value of the database. There are numerous potential development cases, such as: the "banquet" publishers can find all the people who have written reviews on their blogs, directed them to the new film, and send them a discount on their mobile phone, and can give ads to women bloggers who have written about skin-care experiences; Nokia Bo Group "to draw, send a trial of the new mobile phone ...
This is just a search classification for the content of the blog. If the person who has written comments and left a real blog identity is counted in, then the space of imagination is even greater.
from the above description can be seen, for the blog site, the most valuable things include: traffic, analysis and search technology, display technology, as well as the launch and launch management technology.
the number of blogs determines the value of ordinary advertising space, and the number of bloggers determines the value of targeted advertising space. If you can help advertisers better analyze the content of their blog posts and the way they behave, categorize and search, or to help more bloggers better, more dazzle, and more easily display their applications, technologies and tools, including video audio management, comment and message management, picture management, social circle management, etc. Or can help advertisers to more targeted blog advertising and can accurately analyze the effect of the technology and tools, it will be able to get the blog from the commercialization of a piece of soup.
Overall, the process of blogging commercialization has only just begun. Today's blogging leaders may not necessarily be the leader of future audio and video blogs, but they may not necessarily be. (When I say this, I feel like I have said something, so I don't say anything, but I don't mean anything without saying it.) ）
