How to make network promotion management standard

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Small and medium-sized enterprises to achieve good results of network promotion, the first need to establish network brand promotion norms, such as Web site construction, website maintenance, network planning, Network marketing, network control management, etc., a good push network studio will be a brief introduction.

I. Website CONSTRUCTION

1 Site Planning: Customer characteristics Analysis, site positioning analysis, peer site analysis, website architecture analysis, website design analysis, website function analysis, network marketing analysis;

2 website Planning and Design: Website image planning, website content planning, website function development;

II. Website Maintenance

1 website Daily update: company news, Industry dynamics, new product release, Enterprise Forum, recruitment, contact information and other sites all the contents of the site update;

2 Site Modification: According to the company's development requirements, the site to do the appropriate add, cut columns, and the relevant program vulnerabilities, redundant code to modify. At the same time, using new technologies, new features timely launch of the latest version of the website;

3 website security: Domain name, virtual space, website background and other related account password timely changes to ensure network security;

III. Network Planning

1 Network Brand Planning: the establishment of network brand promotion plan, the integration of a variety of marketing resources, enhance the consistency and integrity of brand demand, the external establishment of a unified brand image.

1.1 Analysis of Network brand positioning, current situation and future development trend;

1.2 The status, characteristics and future trend of the industry;

1.3 Network structure Analysis: Netizen age, sex, income, education level, habit and so on potential customer's refinement;

1.4 Develop the network brand promotion plan;

1.5 Implement the Network brand promotion plan;

1.6 Evaluate the effect of network promotion;

2 Network Advertising Planning

2.1 Little Creativity: Network advertising to humanization, visualization, with new ideas;

2.2 Establish specific target groups;

2.3 Main points: Network advertising title, background, content, interaction;

2.4 Reasonable cost control

2.5 Analysis and Evaluation: delivery time, placement, evaluation, summary of effectiveness;

Iv. Network Marketing

1 Soft Article Marketing

1.1 Preparation of various styles of soft text: industry, knowledge, practicality, common sense, professionalism, dynamic, hype, Word-of-mouth and so on readability articles;

1.2 Integration of various types of media resources, each for the release of 10 relevant well-known industry sites, so that the soft text widely disseminated, reprinted, improve brand network visibility;

1.3 Soft and community published articles for keyword search engine optimization rankings, and the negative information to monitor and eliminate;

2 Search Engine Promotion

2.1 Keyword Bidding ads: the implementation of search engine keyword bidding ads;

1 keywords analysis and selection;

2 title, content save write;

3 adjustment of region, price, ranking, etc.

4 Monitoring and evaluation;

2.2 Search Engine Optimization (SEO): Through the company's Web site structure, page, content, navigation design, labels, internal and external links and other adjustments, to achieve a more user-friendly search engine interface, improve the site rankings;

2.3 Search Engine Alliance website advertising: Search engine industry website Alliance of various forms of advertising;

2.4 Search engine Other way advertising: Baidu Hot zone, stick bar, know, HI; Sina love to ask and so on

3 Investment and Portal marketing

3.1 Website advertisement analysis: Banner advertisement, Full-screen advertisement, button advertisement, special-shaped advertisement, spot type advertisement, text chain advertisement and so on choice;

3.2 Advertising Content Audit

3.3 Data monitoring and effect evaluation;

4 Forum and Community Promotion

4.1 Find and select valuable forum and community;

4.2 Title grasp: Continue to lure, continue to surprise, continue to strange, continue to different;

4.3 Content control: More objective, readable, advertising is not obvious;

4.4 Identity Requirement: appearing in multiple identities;

5 Blog Promotion

5.1 Build Blog Group;

5.2 Title, content control: mainly around the product, brand and other key words fuss;

6 Word of mouth promotion

6.1 Through the brand small story, user experience, customer evaluation, media reports and so on to deepen the customer brand impression points;

7 business-to-business Business Website Marketing

7.1 Advertising member service, supply and demand, dynamic update;

7.2 Free registration of users to improve enterprise information;

8 Mail Marketing

8.1 Establish the accurate customer mailbox database;

8.2 Content concise, prominent theme, pay attention to the message title;

9 Industry Website Marketing

9.1 Advertising Form Control: pay, friendship and cooperation;

9.2 Establish brand portal, update Enterprise products, news, contact information and so on;

9.3 Effect evaluation;

10 other marketing: Software Mass, RSS, Ali, QQ Group ...

V. Network control

1 online communication

1.1 Time to log in: work time stay online;

1.2 Conversation requirements: Courtesy, initiative and access to the company's website of the customer communication, to provide a good customer service

1.3 Information collection: Daily records have communicated customer volume, and the intention to join, purchase and other customer information input documents to save, and timely feedback to the relevant departments follow-up processing;

1.4 Weekly Summary: communicate with various departments to register the effective information per week;

1.5 Background information management: Log in regularly every day, collect and keep information, and feedback related personnel;

2 Website promotion Cooperation customer management

2.1 Document creation: Save new and old customers contact details

2.2 Customer Maintenance: To maintain telephone or online tools (QQ, Mailbox, MSN, Ali, etc.) communication, contact feelings, know the latest trend of the network, and for long-term free friendship and cooperation to provide convenient;

3 Account password Management

3.1 Establish documents: website FTP, virtual space, domain name, website backstage, QQ member, online window, Ali, mailbox, and other cooperation website background account, password archive;

3.2 Security Management: Regular changes to the password to adjust.

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