How to make new customers quickly trust the next single to maximize the effect of promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I do not know if you seriously think about it, we do online business; in fact, the core of the fundamental or around the "trust" to make a fuss, so that customers trust us, so readily under the list, so that customers continue to trust us, so customers repeat the order, so that customers maintain trust, then we have the old customers; CRM is natural.

When customers don't trust us enough, in particular, the first meeting of new customers, often in the order of the time, will be very hesitant; this is most obvious when we have a high unit price; Because of our lack of trust, they will be very careful to consider the relevant risks: is the product really as good as the introduction? Are there any products that are more cost-effective than this? ? If the purchase is not satisfactory, can the compensation be settled properly? Wait a minute.

Trust: Is this a real word?

Word, is afraid of being cheated, especially in the contemporary domestic shanzhai rampage, inferior everywhere, cheats flying society; everyone was forced to have to how long simpleton, if your brand up, reputation, then this concern will naturally be reduced to the minimum;

But if you're a brand new, there is no customer accumulation of the premise, this "trust" to build is very important, it directly affects your ROI, directly affect how much money we can make, then how to let new customers quickly trust the next single, so that the promotion of the maximum effect, how the specific operation?

1, new customers know your channel? How to accept advertising? Flow Screening Control

Where do new customers know about you? How do you know? Usually have Taobao all kinds of hard wide channels, the relevant community platform information display, friends recommended, as well as relevant experts introduced;

Taobao each hard wide channel everyone is in the selection, in the case of multiple choices, it is a critical vision, the way to accept advertising is very passive;

In the relevant community platform information display, the common have a variety of soft wen, an article everyone is very interested in, it inside the third person to introduce the product information, feel no conflict of interest, you will go to search to see;

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Friends recommend, mixed friendship and affection, no conflict of interest; Sometimes you will be active to ask; what kind of nice clothes do you recommend? What brand of computer do you think is good? That's why so many people are being King.

Related experts recommend, snow words-boat in the article, "the charm of the whole network marketing and the power of 4 months 3 Crown 500W sales without a single brush not cheat" introduced the small greasy tired teacher, is a classic case; the trust of the experts is not to be repeated, a trust is sufficient to generalize.

The best effect of nature is with your industry, the relevant experts are recommended, followed by a friend recommended, that is, commonly said Word-of-mouth, through viral marketing to actively promote, and then the soft, and then a variety of hard wide.

From the source of traffic control, as far as possible to trust the best channel to drainage, of course, this is to combine their own advantages and resources, boat feel the contrast difficult resource effects, etc., soft wen is actually the best way, not one.

2, professional, details of the grasp;

Why users hesitate to feel insecure, the quality of your products is not enough to rest assured that, but the professional is to a large extent, a guarantee of quality; If you understand the industry very thoroughly, the product understand very carefully, the user problem summary is in place, your professional already can let the user rest assured the order.

Concrete embodiment in, you this profession what is the real inexpensive good product? Many beginners are not familiar with the industry, just the demand for products, do not know what the current level of the product is what he needs, what is really good; if you only follow the recommendation of expensive, customers can feel, mouth do not say, the heart will begin diaphragm should be;

Smart operations and sales, will be in the page and chat to guide customers to find their own needs, so that users follow your guidance to choose independently;

As pictured above, and how many music festivals, masters or something to Taobao to buy the stereo? Most people just want to be able to listen to music at home, to see the film with the stereo;

The customer is worried is the price is expensive, the quality is not reliable, and this not only helps the customer to understand own request, also just right point out own product's selling points: the sound quality true feeling, the cheap.

A more than 100 audio can listen to comfortable, restore the true is almost;

3, frankly tell the possible risks, flawed is the most beautiful;

You have no reputation, the industry is not well-known, too much publicity of their products, brand good, it will make people feel unreal; why are you selling so little?

Everything is a reason, that is even objective; For example: This is a red-meter mobile phone, the official website will be more than 800, you sell more than 600, you blew the good, a little more often said people will doubt, you this is not a renovation machine?

But if rationalization, such as: has been over the warranty period, coupled with funding problems, want to quickly return funds, can only be helpless sale; If you are just the right to bask in the unopened packaging plan, the account sheet, etc., your leakage of a hidden hundred of the true effect reached.

But many friends only play price wars in obsessed, forget the basic psychology of the user; You are honest about telling your client that the risk is much better than the user's own discovery, but not to let you and your strengths contradict yourself by publicizing your weaknesses, but exposing a clever problem that is common in real life, creating a sense of reality, diverting attention , rationalization of their own product price quality and so unreasonable.

Let the customer feel that you are not just want to sell products, want to cheat his money;

4, customer evaluation, drying product map;

The use of customer reviews, now whether Taobao or other web sites, have been rotten Street, we all understand its power, it is equivalent to a proactive publicity of the customer Word-of-mouth, can quickly create customer trust to us.

Just because everyone is doing, Rotten Street, and these comments can be brushed like a single brush out, the real feeling is greatly reduced, the concrete effect also greatly discounts; however, if there is a large number of sun product map to match these comments, then in the current true and false difficult to distinguish, weeding customer evaluation, is tantamount to unique, the effect of natural lever drop.

You screenshot out, for the whole network marketing propaganda, than the effect of no blueprint coordination too much;

Early can encourage users to blueprint, specific through the activities of the way, the interests of the temptation of the way, the follow-up can be independent to collect, and other products similar to the shape of your blueprint comments, snow words boat-boat to remind everyone is to remember that the brand description of others to remove.

5, risk-free shopping assurance;

Shopping consumption, customers there are always more or less risk, if you can transfer the risk of customers, it is tantamount to giving customers a reassurance.

The normal product has the related guarantee, the customer has a certain consumer protection; but many manufacturers in order to avoid the responsibility, like to play some word games, such as: a clothes, can not be washed, can not dry cleaning, can not hand washing and so on; In this case you follow the clothes out of quality problems, manufacturers can evade risk, escape responsibility.

It is you, when you are shopping, the mind will also whisper.

Taobao merchants, more is the use of industry certification, such as jewelry and other industries, such as the use of brand legal person to reassure customers, but these are too conventional, customers a little numb, really out of the question does not have a clear responsibility protection, user psychology is still a little underestimated.

So how to reassure customers?

I think 0 of the risk of shopping, is to give users the best reassurance, such as the boat used before: free refunds, still retain the extra gift of small gifts, to convey the meaning of the user is very simple, you buy my products, just the equivalent of a pay trial, feel bad, can be a full refund, they will not have any loss; But also can not refund the gift;

In this regard, Liukeia said a lot of the physical class of the network sales, but also must have a prerequisite, is to ensure that the product does not affect the two sales, otherwise we can only eat dark deficit; This 0 risk shopping, used in the Network service class, the effect of the virtual class is the best.

Because here, the user spent money, there is no physical, the mind of the kind of unease did not decline, will be very strong;

Normal and healthy business, is always the old customers, is a layer of "trust" accumulated piled up, and the promotion is only to increase the exposure, so that new customers often see us;

Maintain a moderate exposure, build trust, accumulate gradually, the key, or a persistence.