How to make perfect website optimization plan

Absrtact: When it comes to the designation of website optimization, most novice friends who have just contacted the website optimization industry may feel confused. This confusion is generally due to the lack of a complete understanding of website optimization results. Website optimization work its

When it comes to Web site Optimization program designation, for most of the new contact site optimization Industry Novice friends, may be feeling very confused. This confusion is generally due to the lack of a complete understanding of website optimization results.

Website optimization work in fact before the implementation of the need to have a good plan before the implementation, such optimization work to achieve a very good effect. Let's talk about how to develop a perfect website optimization (SEO) program, hope can help you!

Statistical analysis of historical data of the target website:

Whether the new site or the old site, in the site optimization plan before the analysis of the historical data of the site. such as the age of the website domain name, the PR value and weight of the website, the site's collection amount, the site's daily collection amount, the site's snapshots, the quality of the site outside the chain, the site keyword rankings, the site Alexa rankings, the site's traffic and the source and so on all basic site data should be collected to do a detailed data analysis, This can be more comprehensive analysis of the cause of the site and to the leadership or customers to see the site optimization program more convincing.

Second, the target website internal analysis:

After analyzing some of the basic data of the site, next we have to statistics and analysis of the target site, such as the visual effects of the site, the structure is reasonable, the site navigation bar settings, content is how to typesetting, the setting of the chain, The overall benefit of the user experience and so on all the needs of statistics and analysis of the internal data of the site, of course, in the enumeration station needs to optimize the data, the better subdivision, so not only conducive to the implementation and can let the boss and customers more trust their own SEO ability, but also from the side of the tap they do site optimization is not just for links, Update the article, hair outside the chain so simple. Remember, of course, that you can't fabricate optimization projects. An article on internal diagnostics and optimization was written before the Louvre. "Floating World Painting: several key points to be noticed in site diagnosis and website optimization (i) in-site diagnosis and optimization" You can have a look.

Third, the target site outside the chain of construction strategy statistics and Analysis:

External links for the site to get good search engine rankings, enhance the weight of the site, increase exposure opportunities, etc. is an essential factor. Floating World painting before also wrote a post-station diagnosis and optimization of the article, posted to Everyone "Floating World painting: Enterprise website diagnosis and site optimization of several key points of attention (ii) outside the station diagnosis and optimization", here also no longer repeat. Of course, can also cooperate with more promotional methods, such as news marketing and soft text promotion, this should be specific to see the project budget.

Four, how long can show the optimization effect?

Many people who do not understand the site optimization work most of the work content will be updated to update the content of the site, hair outside the chain, change friend chain so simple. In fact, we can completely according to the specific degree of optimization and the specific circumstances of the industry to set a deadline for themselves, but must with the boss or the customer explanation does not guarantee the concrete effect, must let them understand this, the website optimization is needs the long time accumulation and the execution only then can obtain the stable rank and the flow, Not once and for all. Floating World painting let everyone give their own deadline is to want everyone to exercise their comprehensive ability to upgrade themselves.

Five, competitor's website data statistics and analysis:

In fact, the Web site optimization program writing, analysis of competitor's website is the most important. For example, competitor website keyword ranking situation, competitor's website weight and PR value, include the situation, outside the chain situation and so on, these all need us to analyze in detail. Through such an analysis of data, we can know the difficulty of our keyword optimization, can be more reasonable to develop the site optimization program, and can let the boss or customers know the gap between the opponents, so that they understand the importance of SEO work and necessity.

When we have completed the optimization plan, we can communicate with the boss or the customer, then the next is the specific implementation of the work. Need to pay special attention to is must according to own optimization plan to determine what time period to obtain what kind of effect to make a summary, set stage optimization goal, this implementation will be more relaxed.