How to make short message marketing more effective

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Wireless marketing, in China generally refers to the use of mobile phone SMS promotional activities, to enable the sender's information at a specified time to reach the potential customers, and because they can grasp the location of the recipient information, to help more accurately locate the target customers. A recent report by Enpocket, a British wireless marketing firm, shows that 76% of British mobile phone users will read and then delete the SMS marketing messages they receive from their handsets. 23% of mobile phone users will store this information for later reading, and 20% of mobile users will give this information to a friend. On average, 8% of mobile phone users receiving SMS marketing information will respond to the information, 6% of mobile users will visit the relevant website, 4% of mobile users will buy advertising products. In addition, AvantGo, the US mobile phone application software provider, said its response rate for advertising through mobile phones was 5 to 10 times times higher than the average return on direct marketing. Various advantages show that wireless marketing has a broad development prospects, there are forecasts will be developed into 8 billion of dollars in the industry. From the analysis above, the prospect of SMS marketing seems to be quite good and attractive, but, like email marketing, wireless marketers must address a prerequisite: Provide users with permission to obtain information. Wireless marketing is a promising place to avoid spam messages in the Internet world that make users complain. Otherwise, businesses will have to do a lot of hard work, and the cost of spam messages is much higher than the cost of spam, and we consumers, after spam, are again faced with a deluge of spam messages drowned nightmare.

As far as I am concerned, it is not a stubborn rejection of all the mail ads and SMS ads, in fact, some of the ads and information received even quite interested, but this is not too much. For example, some girls are interested in clothing, cosmetics, digital products and other aspects of fashion trends and promotional information, but also very welcome, but for those boring or unhealthy messages are very exclusive. So in my own experience, I think the key to effective SMS marketing is that SMS can meet the needs of different users, the breakdown of potential customers, can provide useful information to target customers. For example, text messages that are popular between female and male users are different, and the needs of adolescents and adults are different. Female users, for example, like to forward their favorite messages to each other, and a text message about discounted movie tickets has been forwarded up to 39,000. A European company notes that local children often go out to dinner with friends after school, so they develop a special coupon, which is delivered via SMS, which is McDonald's discount coupons. The result has been a great success. (Note: Mobile phones are commonly used in children aged 12 to 16 in the west). The success of both SMS marketing is that they both capture the characteristics and needs of the target customers.

But in the use of short message marketing also pay attention to the special marketing method of the characteristics of their own, such as the use of the most popular SMS message of the good consumer is: young female consumers and fashion thumb clan, so not all the goods are suitable for SMS marketing. The marketing of commodities that are of interest to young people may have unexpected rewards. Chinese enterprises use SMS Marketing Success example is Huiyuan group, as the national fruit juice beverage leading Enterprises, Huiyuan Group original brand Foundation is beyond doubt. And in order to seize the young consumer market, Beijing Huiyuan this year to unconventional "to gender division" of "she he nutrients water" into the market, high-speed into the national sports-type beverage markets. A soft new product packaging, functional subdivision and "the public to find her thousands of" mobile phone short message marketing, quickly won it the market. It caters to the hobby of teenagers, builds up a dating platform for purchasers, and wins a large number of young consumers.

    There is also a need to pay attention to the short message marketing is a close, immediate effect, because the mobile phone can be delivered anytime, anywhere, is a truly personalized, communication-oriented marketing media. So it can carry on the whole course short message content service, realize "catch" short message marketing mode. For example, a "happy to lose weight" case, in response to the rising weight loss needs of modern people, through short message received for its tailor-made weight loss program, according to the user fill in the physiological parameters to provide the most nutritious and healthy significance of nutrition and exercise programs. With the convenience of SMS, it provides the real personalized health guidance for SMS consumers.