How to make soft text A tool to promote your website

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We all know that the difficulty of doing network promotion is quite big, some people heard that the soft text can effectively improve the effect of promotion, so do not hesitate to pay the gunman to write to attract the eyes of the soft wen, but after a period of time found that the role of soft text is not big, so the soft Wen marketing way has also generated suspicion, The reason for this phenomenon is that everyone for the soft writing and promotion methods do not master, the following on the combination of the author's experience to make a summary of five steps to create quality soft wen, to achieve your successful promotion of the site!

The first step: high quality soft paper

As the current hot SEM staff, write soft wen is necessary, soft wen although not as strict as the magazine submission requirements, but with a certain style of writing should be, at least to do without sentences, no typos, before and after ideological contradictions, irrelevant and so on, so that basically the quality of the soft text will not be very poor, Of course, high-quality soft paper also has the following characteristics: Soft wen to engaging and also not be able to let a person look at the feeling is advertising, and then soft Wen also can let other people to achieve the role of interaction, it is best to cause discussion, and then the soft text to be easy to understand the text, but the thought is more profound, let people sobering, Finally, the soft text to stand in the user's point of view to write, for example, if you write about the product of the soft, then stand on the consumer's point of view to write some objective evaluation of the product, so that people have resonance! Of course, soft wen is not the longer the better, but short, can be impressed in the hearts of readers!

The second step: soft text of the essence to be soft

Soft text is mainly embodied in a soft word above, is also a common article and the distinction between an important feature, of course, is also different from the pure advertising stickers, soft text is between the advertising paste and the article between a piece of work, the degree of softness of the more to grasp the degree of advertising in place, usually soft text can not have very obvious ads, Otherwise there will be negative effects, of course, soft wen can not be a little advertising means that no, that lost the purpose of writing a soft article, can be seen writing a soft soft wen must have a deep writing skills and careful planning can, of course, this and the requirements of the previous is different, that is the basis of soft writing, When you promote a large Web site, you must have this deep writing ability to be competent!

The third step: targeted delivery of soft text

Soft writing is ready to be launched, a lot of people do not pay attention to the details in the launch, will lead to soft effects of a large discount, the general did the SEM staff will be very clear, soft text to be targeted, to have a clear audience and goals, in fact this is also very easy to understand, such as our website is the list of weight loss drugs, If the writing is about weight loss products soft but put on the tourism category of the site, which is a bit of the meaning of New, nature will not arouse the attention of users! A good soft text should be as far as possible to the high quality of the forum, of course, is put into the relevant channels and columns of these forums, if you put on NetEase above, It's going to be on women's beauty-thinning channels, if you put the news channel may also be a direct deletion of your soft text, and the soft text to bring you the chain is high quality, which is more than the mass forum to bring the quality of the chain better, publicity site will be much better effect!

Fourth step: Set up the soft text launch cycle

The period of soft paper delivery is also to be reasonable planning, generally speaking, soft text should be a day, especially in some traffic is very large forum or portal above is so, because your soft wen is very easy to the bottom of the bottom, generally can only be able to stay on the home page, the next day after no relevant soft text appears, It is likely that you promote the site and brand will not give users a deep impression, so at this time to launch a soft text to deepen the impression of users, which can effectively improve the brand effect of our website! Then some people think, why don't we send every day? Is this not a better effect? Unfortunately, the cost is too high. , on the other hand, time can not be able to complete a day of soft wen, even if you have invited a lot of people to do so, your soft paper every day occupy the relevant channel home page, will also make users disgusted, as if Heng ads, a breath said 12 zodiac as disgusting!

Fifth step: Effect evaluation after launch

A lot of people probably think it's dispensable, but I think the contrary, this is very important, a marketing promotion program in the implementation of the most important thing is to summarize the evaluation, when the soft text to promote the completion of one months, we have to record the user's feedback and the site traffic changes, which traffic is due to the soft text, and converted into purchasing power, and then based on the results of the data table, which is the necessary quality of SEM staff, and then through these data for the next soft text to promote the provision of data support, so through continuous improvement, the promotion of soft text will be more and more good, really realize the effect of viral marketing!

As a qualified SEM personnel, as long as in the soft writing and put on top of the above five steps to go, then you can be regarded as a very good SEM personnel, basically each site can get good marketing results! This can truly reflect the power of soft wen marketing! Source: http ://www.wowawowa.cn Weight Loss drug list A5 original first, reprint please keep.