How to make the ads on the website more user-Experience

Absrtact: Web site Advertising is the most common form of Web site profit, for many small sites advertising is the only source of profit, pomegranate algorithm after some of the station really in the recruit, the site page ads too much will affect the user experience, inconvenient

Web site advertising is the most common form of Web site profit, for many small sites advertising is the only source of profit, pomegranate algorithm after some of the station really in the recruit, the site page ads too much will affect the user experience, not convenient for users to read the information on the page. Not only that the window ads are bound to cause users disgust, and even let users leave your site forever, for example: A novel fan in the choice of novel site, the general will prefer those without window, but then again, the simplest way to make a small site is to do more advertising, Baidu Alliance to do, advertising to have. So how to make the site's ads more in line with user experience, can not use ads to sacrifice the user's impression of the site, so advertising to do more creative and innovative, the author noted that there are some very creative online ads.

The first: Put ads on the verification code

Web site ads can be said to be pervasive, even the verification code can be fully used up, this form of advertising is the rise of the last two years, as to who invented the unknown, in the registration or release information often require input verification code. Now the verification code into advertising information, users have to see the verification code, so that users can only accept this form of advertising, if the floating type of advertising we can click the Close button, in fact, few people are willing to click on ads, especially those with the content of the site is not related to ads, For example: Obviously is a novel station hangs does sell the tea advertisement, but if in the novel on-line hangs some literature related advertisement, that is different, should be able to attract a part of the user to click. So not only is the form of advertising important, the content of advertising is also very important.

Second: Other forms of advertising instead of window

In the author's opinion, the most disgusting form of advertising is the whole station pop-up window, most of those web game ads, in some novel stations and small film station is the most common, as long as the click of a page will pop up an advertising page, such an advertising form seriously hurt the user experience. If I am sure to choose to close such a site, compared with the window ads, rollover ads can attract users to click, can use a variety of styles to display advertising information, exposure rate and window ads similar, but will not cause users too much antipathy. Window ads are still as small as possible, in addition to the form of the ads, there are other forms of advertising, such as common floating ads, but the placement of the position to pay attention to, do not affect the user to browse the page information, but also to take into account the bandwidth factor, flash advertising is the most network bandwidth.

The third type: randomly inserting ads into text

Text link advertisement This form in English station often see, Chinese website see is not much, in the article related text to add links, when the mouse will show a div layer, in this place advertising requirements ads and text have relevance. For example: An introduction to sprinkler article, when the key word of sprinkler, randomly inserted some about the sale of sprinkler business advertising, this is more reasonable. But also note that the next article in such a link advertising can not be too much, the individual thought that one or two on the line, otherwise too many link ads will certainly let the reader can not see down. Link text advertising is a very direct, effective form of advertising, use is also very simple, a Web site can not use only one form of advertising, the combination of various forms of advertising to achieve better results.

Summary: Advertising is a small site, the main source of revenue, Baidu Pomegranate algorithm will affect a lot of small sites, we can only try to improve their site on the form of advertising, do not affect users to browse the page, but also to think more creative forms of advertising. One to enhance the click rate of ads, two to allow users to accept your ads, the only way to balance the user experience and advertising the relationship between profit, good today I chat to this, will share more creative forms of advertising, thank you!