How to make the classification information station stronger

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Creating an Information publishing class Web site seems to be a trend. Many people want to engage in website construction, the first idea that emerges from the mind is the website of information class. But, as far as I know, many people have a smattering of knowledge about how to optimize information publishing classes. Many people will be in QQ group or Baidu know how to ask how to do. I would like to optimize some of the experience of corporate websites, combined with personal analysis of some information classes to publish the site's perspective, such as 58 with the city, net, talk about the direction of the general. Although the different types of Web sites in the SEO strategy will certainly be different, but the optimization of the site's general direction, the main issues are figured out. I've summed up the tips for solving two important issues.

1. Information content is not easy to be included

Users must have such doubts in their hearts. Why the content that user publishes is not easy to be included? What kind of information is easy to be included? The reason for not being included is actually very simple, because the content of the published information is relatively few, and the content is mostly not the real article format, but a few random words. Just give me a simple example: the content of a rental information should be published in its own format. In general, the release of information as long as the form to fill in the data can be, such examples in net or 58 with the city abound. However, you have to think of, like 58 city such a large information distribution network, the weight of the site has been very high, so its information is easily included. But for just on-line information class website, want to let Baidu collect is not so easy thing. Another problem with similar page content in the same directory is that it can be improved by adjusting the data displayed on the page.

2. The amount of information updated every day is large

As we all know, Information release class website daily information update amount is not small. For the new Web site just on the line, in addition to the person responsible for the optimization of their own to add information, few people know that there is this site, so there is no one to publish information. We all know that a site in the construction of a good adjustment, every day is basically updated content and outside the chain of construction. But the information class website can be same as Enterprise station, update 1-2 articles next day? Personal feeling or should be different, Baidu is not a fool. It can be distinguished that such a site is not a corporate station, so we have to determine how much to update the content of the day, may wish to consider, a formal information class site should be what kind of? From a personal point of view, I think that the information class site should be stabilized to update the information on the website, a few original articles every day. Second, some information on the site under the classification of random information. Let me give you an example. Look at this friend's new website, this is a new station just included. There is something to be changed in the station.

I want to say is, want to do this kind of information website, a few key words is far from enough. You know, SEO flow of the departure is long tail word, if this site as a business station to operate, to do SEO, is not much practical significance. For the enterprise station, we only need to optimize a few key words is enough. But this kind of information class website, we should put the time and the energy in the long tail word. We need to develop an accurate and feasible long tail word SEO strategy. Grasp the long tail of the word breakthrough, won.

Breakthrough 1: Place name Directory page

Information is similar to websites. There are many categories on the website. Most of the columns are national, and then divided into various provinces and cities, regions of the son station. Even if there is no subdomain of the site, also made a directory page. For example, the first class stylist this keyword, because of the regional reason we can expand for Fujian first class stylist, Shanghai level stylist and so on. To sum up, is the name of the major provinces and cities and directory names, the use of such a way can be combined a lot of long tail words.

Breakthrough 2: Category Directory page

Catalog page is also a breakthrough. For example, the second-hand market keyword, we can expand into the mobile phone second-hand market, computer second-hand market, furniture second-hand market and so on, this type of long tail word very much. Of course, you can also set these long tail words independently into a directory page, and then add the city name can become a new long tail word. SEO optimization work in a very important point is: digging more long tail words, and do these long tail word screening and finishing work, make the whole page appear orderly, methodical. Users can use the long tail words to search, but also to the satisfaction. This is our ultimate goal. So this is crucial.

Breakthrough 3: Aggregation of long tail word combination

Aggregation long tail word, also called character long tail word. This kind of long tail words are more suitable for use in some stations to search a large number of sites, such as: Ticket query class site, through the user search a keyword and create a new search page. Typically, this search page can be laid out with many long tails. We can also use this type of long tail for information-like websites with very large amounts of data. This can improve the efficiency of search, make the page more clean, neat. I don't think anyone would like a very messy page. The builder of the website, should regard oneself also as the user, stands in the user's angle, goes to experiment this kind of design is not conforms to the humanity, uses is not very comfortable. If you do, you are a step closer to success.

Above I simply said some information release class website optimization idea. A good idea of optimization can be a good basis for the subsequent assignment and the implementation of specific work. That is to say, the right direction to go forward, found the source of efforts. After the road in accordance with the direction of the walk, timely adjustment of the pace can be.

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