How to make the content of the site have a lasting value

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What kind of content is valuable? What kind of content can maintain lasting value for a long time? Many webmasters have been chasing dreams for years to keep content permanent. How do you do it?

What to do-what is content evergreen?

What do you need to know to do before you can study how to do it? You'll read an article that compares content creation to an evergreen tree. If there is no sun and water, then its leaves will slowly wither and turn yellow, eventually fall off, without extensive growth space, its life will become very fragile, and eventually die, sustainable content and evergreen tree, need adequate nutrients and extensive use of space to withstand the test of time.

Useful information is the content of the sun and moisture, the broad user niche market is the space it grows. Spend time on outdated information content, which is not a long-term SEO optimization, and you can provide a long term and effective authoring plan based on your content plan, such as setting the content to a series type, doing content serialization, or content technology innovation.

How to do--how to get content to work for you?

Knowing what to do, the next step is to study how to use content authoring to work for you, to study the accuracy of information content, to ensure that it is relevant to the user and to bring links to the site continuously. There are 3 aspects to be concerned with in the authoring process.

1, the content of the provision of "specific" interest factors

• Ensure long-term lifecycle

Preset content authoring plans to preempt first release opportunities. Any press release has a publishing source, and the content published in the release source is more trustworthy and meaningful to the user. So when users visit the site, let them focus on the authoritative signal at the first glance, that is, the content of the comments and efficient reprint and high ranking.

• Build your own link circle

Content is only a source, the effective value of evergreen content is to bring more links to the site, content set up in the process to have their own specific link circle, can continue to reference content.

• Ensure brand-related

Content to have their own brand awareness, even when referring to other people's articles should also pay attention to the theme of relevance, analysis of industry saturation, the establishment of different industry brands.

2. Choose an effective flow source

• Target Audience

Usually through search keywords to find the page content of the user is your target audience, for this part of the user, need to take a good grasp, more than 90% of the chance to become your loyal customers.

• Reference Links

The monthly search volume of a linked page usually determines the number and quality of links referenced by the linked page, and a large part is obtained by searching the keyword rankings.

• Social sharing

This is a lot of traffic, but ultimately the chances of a successful retention of the user will be relatively small, because it depends on the content of the title and the main body of the attraction, most visitors are holding a curious attitude to focus on your content, of course, can not exclude the possibility of using potential users.

3, the content itself can get new natural links

Depending on the impact, depth and breadth of the content, the availability of natural links can vary.

Do better--focus on content publishing

News channel dissemination of important content is the choice of content carrier release, a good article, plus good distribution channels can be widely disseminated. Speed & Link Momentum ascension spreads widely.

Author: Chi

This article is reproduced from the SEO Learning Portal-seowhy Search extranet: http://www.seowhy.com/u/leadseo/10436.html