How to make the first step to start a business

Nowadays, entrepreneurship is not a new vocabulary, more and more young people will choose to use entrepreneurship to achieve their own ideals and values, and there are many consumer-oriented internet start-ups, many countless. Relatively speaking, now network entrepreneurship is too easy, buy a space, register a domain name, download a Web site program, find a good point of the template, and then hire a few people even own a person to maintain or update the site, an Internet enterprise is almost built. Convenient, fast, cost is also very low, but the problem is that all kinds of enterprises in the homogeneity of the serious, then how to venture in the beginning of a beautiful first step, it becomes the most important.

This kind of similar to the business model of soy sauce, most entrepreneurs lack of internet entrepreneurial experience, there is no systematic planning for the whole process, just simple imitation of each other, or imitate large enterprises, like stragglers, the end result is the industry flooded with a lot of similar and mixed services, The whole industry looks messy and really gives customers headaches.

Everything starts from the beginning, a good start is half the success, anyway, start with a good start. In this connection, we interviewed seven successful young entrepreneurs from the Young Entrepreneur Association (YEC) and exchanged ideas on how to have a nice start.

1. Picture the blueprint of a good business

What is the best way to discover the market or the most popular product? To try "risk"? How clever ... You guessed wrong, the best way is to study the success of the market has been retired products, and combined with the situation at the time of research, so that you can from the vertical and horizontal comparison between different enterprises in the same industry have what in common, thereby finding the breakthrough point of innovation. "Blue Ocean Strategy," a book detailing how to depict the blueprint for entrepreneurship, aiming at opponents, breakthrough homogenization. Entrepreneurship do not focus on immediate interests, to have a long-term vision, to think more about what you can solve the problem, you can provide innovative products to help the market more people. --nathalie Lussier, Nathalie Lussier Media

2. Establish a unique brand image

It takes more than a day to build a competitive start-up, allowing users to put more experience in the enjoyment of your products, instead of picking the difference in the products that are the same as your peers, who are good and bad, OK, this is not a game. Customers are most eager to a practical solution to the problem, full-featured products. To this end you must strive to communicate with customers, experience, design, functions, and so on, all levels of communication, which will make your product in the starting point than the opponent more than a chip. --caitlin McCabe, Real bullets branding

3. Focus more on the product itself

When you introduce a product to a customer, they just want to know immediately what your product is for, what you can solve, everything else is nonsense. This I think quite a lot of companies do not enough accurately speaking, do a good business, such as anti-virus software industry, some anti-virus software developers every time the release of a new version of the total like to write the publicity material is full, "The use of XX engine, anti-virus efficiency up to xx%", "the adoption of revolutionary XXX" and so on, please, Customers are not technicians, this is not what customers need to know, they just need to know if your product can solve the problem effectively, if your product can not solve the problem, these gorgeous description is nonsense, have this kungfu code these words might as well spend more energy in the product itself, the wine is not afraid of the alley deep, excellent products do not need to explain too much. --joe Cassara, you Need me Guy

4. Make good use of "gap market"

Most of the talent in the hands of large enterprises, talent combined with strong strength, basically the industry's innovation is dominated by large enterprises, then as the Internet enterprises in the new, how should you position yourself? Imitate big companies and offer the same products as them? This is tantamount to Ishing; creating a revolutionary product? Please, don't dream, there are not so many Bill Gates in the world, your enterprise does not have this kind of strength at all, also do not have such environment condition. The right answer is to take advantage of niche markets, although the products of large enterprises are excellent, but the end of the place to be overlooked, this is the opportunity for start-ups, take advantage of these big companies, and slowly let customers know your business and slowly expand other business, step-by-step, this is like a rock seam in a small sapling, Eventually they will grow into towering trees. Don't be dismissive of this, do not follow suit to imitate big enterprise, this is a path that must lose, remember remember. --elizabeth Saunders, Real life E

5. Reinvent your client, not your product.

In a gap market dry long, slowly also more and more competitors, some "premeditated", some powerful, to take this market from your hands, in order to maintain the company's business, but also in order to further develop, you have to and must constantly analyze the market situation, to find new "gaps" to create new ways of competition, For example, to carry out product trial activities, to carry out product "fault" activities to allow users to join the product to improve and so on. Reshape your customers, communicate with them more about the product, look forward to the future of the product, and let them have feelings for your brand. This is more able to capture users than the development of a product. --george Mavromaras, Mavro Inc. | Praetor Global LLC

6. The power of advocacy

It is not easy to do a product, since it is done, it should be good publicity, you do not say how people know your things good? The easiest way to promote is to build a website and then put your results are full of, of course, to be concise and elegant, attention to information, too much, if a site to see the word is dense, it is likely to scare the customers away.

7. Let the public Speak

A brand's reputation is very important, Huang Wa sell melon-type propaganda and can not fight for you how much word-of-mouth. You need to put users as a part of you, give them the right to speak, this will give them a sense of belonging, your products are in the same category of products stand out, users will be your products as their own logo to introduce to friends, this is the word of mouth. And they will tell you how your product should develop to win more users. --logan Lenz, Endagon