How to make the description a Web site ranking booster

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Evaluation of a girl's beauty, face and stature is the core factor, clothing and collocation has become an additional factor. A girl, if you do not know how to dress, even if the natural beauty, may be difficult to be considered a beautiful woman. This analogy to express our website title and description of the relationship, then the description is an additional factor, but the additional factors will affect the site keyword rankings. This is why an ordinary looking girl, through professional dress and collocation turned into a beautiful woman. From this we can see the position of the description in our website ranking. So since the description is so important, how should we write it?

Description to be attractive.

A good description is usually a sharp tool that attracts the user to click. We write descriptions not by our own assumptions, but by analyzing the data, writing our strengths and the interests of our users. This requires us to have a deep understanding of the industry we are doing. For example, you sell sex products, if we describe in the description to ensure that I sign and other protection of customer privacy provisions, will inevitably attract users to click. Because your customer is concerned that your product will be opened or signed by someone else during the mailing process, your account will reassure your customers and the customer can visit your site with confidence. That a lot of SEO said why don't we put these in the title? The title can not put descriptive words, otherwise it will scatter weight, and then affect the keyword ranking, so the description at this time the role is reflected.

Second, describe to create differentiation.

We do SEO have a inertia, that is to see how others do, their own how to do. So I ask you, you always follow others behind the buttocks, how do you surpass others? Only the industry's heterogeneous to get more customers attention. For example, everyone should emphasize their own price is cheap, then we can change the point of view, emphasizing their quality is good, then we have to avoid the vicious competition with their peers, because want to buy cheap products, customers will only consider the price, which price lower than choose which home, then do such a customer is not meaningful. And if we emphasize quality, then we are attracted to quality-oriented high-quality customers, even if your price is more expensive than other, customers think it is worthwhile, because customers care about is quality. In this way we can optimize our product structure and establish the reputation of our products. For example, the recent hot-selling Yangchenghu hairy crabs, let's take a look at the Web sites that describe good writing:

The above page in the diagram is a description of the difference, because this webmaster knows that many consumers now know that there are a lot of counterfeit products in the market of Yangchenghu hairy crabs, so he has eliminated the problem of whether the customer is a fake in the website, and the following website does not embody, if consumption is to choose these two websites, I think the first website is more trustworthy.

Third, the description can not be too long or stacked keywords

Many SEO exist abuse description phenomenon. For example, we say that the problem of the stacking of keywords, in fact, Baidu has already been said, in the description stacked keywords on the site's ranking is no effect, the description does not directly affect the ranking of keywords, so please do not in the title on the stacking of keywords. and stacking keywords also directly affect the user's reading, but also reduce the credibility of the site. There is a long description of the problem, the general description not more than 72 words, more than this word will cause the description can not be all displayed, I think we should not want to see a site description to write only half of it, at least for me, if a site even description is not a complete words, I think this SEO is not enough careful.

Although the description of the site does not directly affect rankings, but it is our website ranking booster, a good description will attract more people click, but also a good addition to the title, and this piece is also easy to ignore the part, suggest you edit your own description.

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