How to make the headlines of community websites

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The importance of the headlines is self-evident, attracting attention, leading the whole station style, leading users to produce quality content and so on are its important functions. In general, many of the headlines of community-class websites are generated by users, but if community editors rely too much on user-generated headlines and lack of creativity, it's hard to make headlines and lose the whole station-related functionality.

The headline is like a pole, a user on one side, and a website on the other. User generated headlines will not necessarily fit the style of the site, sometimes very hot headlines if the style and the overall deviation of the site, but will bring more damage to the site. For example, suppose a gourmet community, such as the Good Bean Food Network headline is "Xiao Yue month's porridge disgusting photo", then undoubtedly this headline will be sensational, because no one has done, but with the site as a whole food sharing, family, petty bourgeoisie, FB style does not match, will make users of the site misunderstanding, So that the user generated content and the requirements of the site have a large deviation.

So editing the quality headlines is the key to making the community headlines. Because the editor of the site and users have a considerable understanding of what users want to see what content, but also know what the site to guide users to produce what kind of content. If the headline is a pole, then the editor is the one who picks the pole.

So how does the editor make the community headlines?

The key is to find a balance in the hot topic, the user's real needs and the style of the website. Editors can look for Web site style of hot topic editing content, can grasp the hot trends to create content, can also combine the site style to make user demand strong content, these can make headlines more attractive, for the site to bring better results. Take a good bean gourmet network For example, if the "How to lose weight through diet so that you have the perfect posture" to make headlines will appear too insipid, because the content of weight loss is too much, but if the "diet magic to promote the perfect metamorphosis, to see how Li postpartum from 143 kg to 113 kg" to make headlines, the effect is much better, Because it combines hot-topic characters (comeback li), user needs (weight loss), and Web site demand (which hopefully produces food and health content).

Second, to grasp the psychological needs of users, make the community headlines more attractive. Politics, entertainment, beauty, novelty, practical category are users focus. Through the analysis of user needs, can be divided into the headline content information for the event class, experience category, funny category, Introduction category, Mystery category, suspense category, emotional care category, such as collection, good headlines are the community style and any one or more of the perfect combination of a group of the resulting.

The third is to want to have an attractive title, a little bit, suspense point, stirring a point can be, in order to attract the eyeball can hit the title ball, not necessarily completely compliant with the content, but also can not deviate from the content too far. "Title Good half" This sentence in the network era is particularly important, because if you can not attract the eyeball will be overwhelmed by the vast information on the Internet, the content of the article will also be a great power reduction.

In short, a good headline is to grasp the hot spots and needs, with high-quality titles and words to express.

Article original by Good Bean Gourmet Network http://www.haodou.com provide