How to make the website look and flourish?

Intermediary trading http://www.aliyun.com/zixun/aggregation/6858.html"> SEO diagnostic Taobao customer hosting technology hall

A website in determining the basic structure and content of the topic, it can be said, SEO optimization part of the site will since then divided into two pieces. One is the construction of the website content, including the page number and page content addition and supplement; the other Is to continuously improve the overall internal structure of the site connection. The main link is the effectiveness of the necessity of management and construction. Let it in the eyes of spiders, is a lush tree.

Effectiveness of the link management, mainly refers to the dead link cleanup, link static processing, robot.txt management, 404 page construction, 301 and 302 turn building, sitemap updates and so on. The purpose of link effectiveness building is to ensure that all content in the station is transitive, unless the force majeure has been, reducing the number of directed jumps and 404 pages. To search engine friendly and user-friendly as the highest standard of friendliness.

The necessity of building a connection focuses on the coherence, supplementation, and explanation of the content of the page itself. When other pages related to the content of a page, be sure to set the internal anchor text here, and in a different style of rendering. And if it comes to the necessary content of other sites, but also can be derived from the external network url, of course, do not forget "nofollow". The purpose of web page link construction is to build as much as possible internal traffic network extending in all directions. For people, you can quickly and easily understand all the necessary content, reptiles, but also to expand the page included, to understand the structure of the effective means of the entire station.

The above is the so-called principle of link construction site requirements.

Page layout is generally the site builder thing, but for seo personnel, minor repairs or can be competent, after all, the structural optimization is also conducive to seo.

Here are two specific operational requirements:

I am a business seo staff, contact is also mostly business portal site. Now to talk about their own understanding of the enterprise site seo chain building.

1: The content with the newest frequency of the page plate must have an intuitive presentation on the home page.

In general, the corporate home page focuses on page effects, so there are not many text messages that crawlers can actually crawl. We can simply use the crawler simulation tool you can see the home page in the eyes of reptiles in the end what information. I believe we must be very surprised, the highest frequency of occurrence is often the company name and product name. And these things in a business station stereotypes basically will not have much change, which also explains why many companies have a home page snapshot of the second year of the phenomenon.

My suggestion is that in the layout of the home page must have the news section of the specific content of the call, it is best abstract form, rather than the title list, to increase the diversity of reptiles judgment. Promote the first page snapshot with the new frequency. At the same time guide to the specific page content.

2: the content with the more frequent the plate as far as possible in the main navigation home.

Without exception, or the special page construction effects must be required, the crawler basically back in the first navigation after the main navigation back to the order of the next section of the plate browse. This is because under the design of the site page link tree structure, the main navigation is the trunk of the tree, and the content of the navigation board is the coarsest trunk except the main trunk. The closer to the homepage plate, the more it will be crawled first crawler. This point with the use of a little base, you can protect the home page with the new and content pages included stable, fast capture included.

3: All the inner page footer site accumulation of appropriate keywords or words within the page plate anchor text, all point to the home page.

Although the seo industry has been disagreeing with the homepage pages stacked with too many home page approach, but it is undeniable that many sites have adopted a similar approach. At least the author and to see the drawbacks of doing so. In contrast, you can see that doing so seems to be the reverse link to the inner page of the home navigation link. Like the inner page of the home page connection echo. Like a circulatory system weight within the same station, end to end, contribute to the continuity of the entire station link and integration. I think there is a merit in doing this.

4: download page on the issue of building

Many corporate sites can add similar technical documents for visitors to download, this is actually a good way to enhance the user experience.We have to do is to appropriately change the placement of the download link style, chain construction perspective, to the layout of the download link.

The general design is free to download the file out, type the download link code is done.

It is better to design a landing page alone, the site with all the links to download the link to the file name or keyword within the page anchor text, import landing page landing page design in the form of graphic instructions, leaving the file download link , At the same time, in the form of a form, in the form of a form, embedding a reverse connection similar to "returning to the initial page", in accordance with the interactivity of the link, in a way that is more organized not only in the planning of the site's content but also in the content of the page, The transitivity of connection construction.And for the landing page, we can have more design space, improve the layout and design of this page.

In particular, landing page design open, it is best to target_blank. Avoid connecting the link after the user lost the original page.

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