How to make the keyword strategy of bidding promotion

The quality of keywords directly affects the conversion rate. Some words can only bring traffic, some words flow although less, but the turnover rate is very good. There are also some words that are easily http://www.aliyun.com/zixun/aggregation/9761.html by competitors ' > malicious clicks. Therefore, it is very important to make a good bidding keyword strategy.

The key words of the hospital bidding, small head bidding software small series think can start from the following several aspects.

A。 The hospital features outpatient, the main push department as the source of keywords. From the main key words to expand, the growth of the tail keyword, such as the author of a gynecology hospital, the choice of a number of frequent gynecological inflammation, painless abortion, such as long tail keyword as a bidding target.

b。 Competitors are a good source of keywords, to get the key words of competitors do not have to go online a guess, one to see. From the Baidu agent there, do a good job of the relationship, more Chong point bidding costs, you can get a lot of local keywords.

C。 User search habits. Analyzing users ' surfing habits is the most important source of keywords, and the word for high conversion rates comes from these places. For example, "Wuhan painless crowd" local keyword search habits. "Where is the toothache treatment" question class, if is the novice, may on the forum and the question and answer website, see the user to use what word to ask. Classification summarized.

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