How to make the optimization plan of the hospital website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This article is about the hospital website optimization program, how you are just the industry novice came over to see, learn, if you are old birds do not need to, oh, this is I do a little experience in hospital optimization, I hope to be able to help.

Analysis of the status of the website

1. The website collects the situation. Simple use site: The specific situation of their own site, such as site:wwww.paozhen999.com can be simple to know how much this site is included. It is helpful for you to judge the situation of this website.

2, the website structure. Then look at the structure of the site, the main navigation, secondary navigation should be clear, do not appear dead links and links to death, this is a must to avoid. It is best to navigate using a tree structure.

3, the keyword arrangement. Keyword placement is a very important issue, placement can directly affect the site of a lot of chain reaction, it is best to appear 4 1 words, is the title, description, content, links on the link to appear keywords.

4, the site's competitors. Knowing your competitor is one of the most important aspects of your success, the so-called enemy, win. So knowing your competitor is the most important aspect. Like the basics of your competitor's website. such as included, snapshots, PR, the number of external connections. These should be detailed understanding, there is a place to connect, where your opponents to promote, in what way to promote all know clearly, so that can. Really get to know his site better than your opponents, and you will succeed.

5, optimization is not easy to degree and target. The theory of Work Gan sample site optimization is not very easy, but I think still can not be taken lightly, to nip in the bud. In addition, our goal is to determine Baidu home first, preferably the most important keywords in the first page, as well as all the other important keywords are in the first pages, there are some long tail also want to start.

6, the late preparation of the website. The latter part of the statistical analysis work has been completed, if you need to bid for a job to consider separately, but the individual estimates Gan sample site. Later optimization work, need not too many personnel, outside the chain construction and content construction all by myself to work, really busy can find another person to help. The content of the construction of the time to clean up the detailed professional materials for the daily update lay a good foundation.

Second, to explore the optimization objectives

Any site optimization goals have a common goal: to upgrade the site to Baidu homepage even first. But the most fundamental goal of optimizing Gan-like stations is to bring more benefits to the hospital. Detailed point is to let the online class search potential customers can quickly find the target site, through Gan-like station for the hospital to bring customers, bring benefits. The following are detailed to the goals of each small area:

1, the progress of the Web site collection, content construction to be more original, do not copy;

2, the number of progress outside the chain, the construction process of the chain to high yield, high quality, high breadth;

3, the Progress user experience, the progress user viscosity, the progressive knowledge Authority individuality;

4, the progress of the site visits, the daily IP and PV to progress, there are repeat visits;

5, the progress of the site rankings, not only Baidu, the major search engines

Iii. Developing optimization strategies

The optimization of the Gan-like site is important by natural search engine optimization, sponsorship by buying links and bidding. The former also said Gan-like station competition should be very small, so buy links and bidding can not be avoided as far as possible, frugal spending.

Natural SEO has 4 major sections:

1, website content update. Request: At least pseudo original, preferably all original. The content of the article should pay attention to the coherent personality, authoritative personality, practical personality. Updated daily.

(1) Construction of the internal chain of the website. Request: The layout of the inner chain should be reasonable. Home and column pages, home page and content pages, columns and content pages, content pages and content pages to build a chain network. Build every day.

(2) website outside the chain construction. Request: The chain should be high quality, wide, Kaoyangan degree, to find a definite, reduce the number of deleted. Build every day.

(3) Optimization of the inner page of the website. Important includes code optimization and Web page layout. Request: The basis of the page code to optimize, the layout of the page should be reasonable. Regular optimization.

Iv. implementation of optimization details

About the site optimization details or in the nature of SEO inside, important or divided into four pieces:

1, content update: Especially to pay attention to the quality of the article and the discovery of the long tail key words

(1) Update module: Each column block, it is best to be able to each column daily

(2) Update frequency: Pre-daily update, the latter can be a few days at a time (depending on the situation)

(3) The Origin of the article: important is the hospital experts supply professional knowledge and materials, and then from the competitor website or medical portal large sites, from the major medical related forums, from Baidu to know, search for questions, Tianya question and answer platform, need to pay attention to is bound to clean up their own editing and correction, work to high-quality

(4) Long tail key words: First look for the hospital experts expected some, and then in Baidu Index or Google AdWords inside to find, or directly to Baidu know, search and ask questions and answers platform search, using the long tail key words to work article title

2, within the chain construction: especially to pay attention to the selection of anchor text links and the construction of Web site chain

(1) Use the long tail key words to work the title of the article

(2) The article content as much as possible the emergence of the site's important harm word, and in the content of the appropriate premises work good chain to the homepage anchor text, generally emerge in the head, middle, tail three parts,

(3) Attention Control key word density in 5%-7%

(4) The article naturally emerges the key word of other column article, and add work hyperlink, link to other articles

(5) Article Emerging column key words and link to the column page

3, outside the chain construction: The most important is the chain of the search for personalized and high-quality, high degree of Kaoyangan degree

(1) Blog: Sina blog, netease blog, news blog, Sohu blog, blog bus, and so on, each built 3-5 blogs, keep updated every few days, set the main blog, and then reprinted

(2) Question and answer platform: Baidu know, Yahoo Knowledge Hall, Tianya questions and answers, search and ask, answer questions, stay at work links, the best to use, ask yourself is a good way, have the energy daily must answer

(3) Bookmark, collection Category: Baidu search Tibet, Yahoo collection, qq bookmarks, Google bookmarks, daily bookmarks, etc., to the site to participate in bookmarks

(4) Forum categories: the first choice to go to the medical industry-related forum, gan everything weight high. Also can go to frequented Webmaster Trading forum, the Wood Webmaster Forum, send some good posts, enhance exposure rate, progressive link weight

(5) Classified information station: 58 with the city, the market, the people, Yiden, and so on, the interval to send a message to a week is advisable

(6) Friendship Links: To find a medical class site exchange, up to 2-3 a week, 30 or less is OK, not more. Friends chain to pay attention to quality, from the PR, ranking, included in all aspects of consideration

4, Inner page optimization: gan-like a task the lightest, because the general in the production site before all considered, but also to carefully check the leak fill.

(1) Code optimization: Simplify the code, to reduce the burden on the Web page. Add class Alt label to the picture, work well 301 and 401 pages, logo icon also want to add class site links, pay attention to check if there is no hanging code, there are deleted

(2) Page layout: Add a content page to the content pages will increase the density of key words at the same time the weight of the Web page, you can use similar principles to adjust the layout of the page, it is important from the user point of view, so that the user experience has been improved to attract users to inherit browsing

The above introduced a lot of Web site optimization methods, very comprehensive concrete analysis, the novice according to this approach, estimated to soon be able to master the method of optimization, how to do optimization will have different experience. Today, I have the opportunity to write some articles about optimization.