How to make the search engine better include the content of the website

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Search engine is only an ordinary visitor on the website, the way of crawling the website, the value judgment of the website/webpage, also from the user's point of view, any improvement to the user experience, is to search engine improvement, search engine optimization, also can let the user benefit. Search engine-oriented web site construction, mainly divided into three parts, how to better let search engines included in the content of the site, how to have a good ranking in search engine, how to let users from a large number of search results to click on your site. is included, sorted and displayed. The following are discussed separately:

Good collection should be discussed from the following points.

1, the site structure should be conducive to search engine spiders read

At present, Baidu Spiders can only do good processing of text content, for non-text content, such as flash, pictures can not be read, so the more important content we should try to have text content to express, such as the site's navigation bar, must use text-type links, if the use of flash, pictures, May look more beautiful, but for SEO, is not friendly. And for website users, pictures, flash loading speed is slow.

2, the Web site structure to use a flat tree-type network structure

When we build the website, we must take into account the search engine optimization, the proposed use of a flat tree network structure. This structure is friendly to SEO, the tree-like structure is "trunk-branch-leaves" such a clear and concise structure. For the site, is the "home-channel-content page" Site directory structure not too deep, the site using a tree structure, when the content of the site increased, we can expand channels to deal with. Site content classification should be clear, do not divide too thin, each content page to ensure that there is a previous channel and the next level of the channel text link can be reached, home page to have each channel text link, channel page to have the first page and content pages of the text link, content-related pages to achieve text link interconnection.

3, a reasonable choice of subdirectories and subdomains.

1 in the content of a channel is not rich enough to be a separate site before, to use the form of the directory to organize content, such as channel content is abundant, and then convert the directory into a subdomain form to organize this part of the content. We know that a Web page can be a better ranking in search engines, the page "origin" where it is important, if it comes from a relatively high weight of the site, then its ranking may be good, such as from Sina. If this page comes from a low weight or a new site, then there may not be a good ranking at this time. In the content is not rich enough to build a separate subdomain site, put the content in the station's directory below will be placed in the sub domain name has a better ranking.

2 The content of the difference is large, and the main station is not strong correlation should be applicable to the form of sub domain name.

Search engines Will self identify the theme of the site, if the relevance of the content is not strong in a single station (that is, using the form of a directory rather than a subdomain), may mislead search engines, confusing your site's theme, if placed under the sub domain name, can help search engine better to understand the theme of the site

3 Do not abuse the subdomain

Content is not rich to be able to build a subdomain, if the use of a large number of subdomains, the search engine may be considered cheating behavior.

4, the use of standard, simple URL

Create a good descriptive, normative, simple URL, not only conducive to users more convenient memory and judge the content of the Web page, but also conducive to search engine better crawl your site. We want to plan the URL of the website

1 the same Web page corresponds to only one URL

If a Web page corresponding to multiple URLs, it is easy to spread the weight of each URL, others in the link to your site, may use many different URLs, so that the weight of each URL is dispersed, and if there are more than one URL, the search engine will choose one as the preferred domain, May differ from the standard URL you expect. When more than one URL already exists in our site, you can do the following:

A, use 301 permanent redirects to permanently redirect the informal URLs to the URLs you expect.

B, the site as much as possible to use the URL you want, such as friendship links.

C, use robots.txt file to prevent search engines to crawl the URL you do not expect.

2 URL to have a good description, so that users from the URL to be able to determine the content of the Web page and structure information, and can predict what will be seen.

3 URL as short as possible.

Long URLs are not only unattractive, but also difficult for us to get extra useful information, shorter URLs help reduce page size, improve opening speed, and benefit the user experience.

4 do not add characters that cannot be automatically identified as part of a URL for a search engine.

5, the use of webmaster tools

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