How to make the search engine trust your site

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Web site is the user's media, in many internet marketing models can ignore the role of the search engine? In terms of the current user behavior, more of the case is the use of search engines through the keyword query, the final fast and convenient to find the required content, to answer the doubts in mind. Therefore, more and more marketers to strengthen the focus on search engine marketing, which uses SEO to improve the overall ranking of the site, thereby improving the product exposure rate has matured, the site wants to get a higher ranking, weight quality leap, must first let the search engine trust your site. How can you make the search engine trust your site?

1, the more old domain name Trust

For search engines, the older the domain name is trusted. Therefore, at the beginning of the website construction, must choose a good domain name, especially considering the problem of domain name age, choose to purchase the old domain name, must pass through the data analysis, analysis of the old domain name is punished, and analyze its appreciation space and the current price of the domain name is reasonable. The old domain name should be fully analyzed, especially the overall weight of the current site, external links are authoritative and valuable, these are the criteria for assessing the value of old domain names, and second, through the non-profit web site internet archives, let us go back to the past. Through the observation of the changes in the site, to understand the development of the site, whether there have been serious cheating, this is the impact of the search engine trust site important factors. The older the domain name, indicating that the site has been maintained, there is the value and significance, for search engines are very valued. In fact, the use of the old domain name of the two-level domain name in the medical profession in the regular purchase of high weight site two domain name for optimization.

2, the record Information Integrity more Trust

The more complete the record information can make the search engine more trust, of course, the record information has a variety of types, there is a personal information record, enterprise information record, institution information record, relatively, the more authoritative information on the record in the major engines to obtain the higher the trust, of course, the record process is generally more This is because most people do not have the record, and the communications authority in the filing requirements are different, often in the filing of information on the details of the error, resulting in a repeat of the review. Record information must be really effective and data integrity, and if its own information changes should be immediately to amend, lest the local communications authority again audit errors, the site is canceled, resulting in unnecessary problems in the site.

3, the more secure the Web site Trust

Web site security is increasingly being valued by search engines, in order to make search users not be deceived, so that users more secure browsing sites. Major search engines pay more and more attention to the safety of the site, the more secure the site to obtain a higher degree of trust. Because of the current domestic web site security is very serious, and maintenance personnel lack of sufficient knowledge, a large number of sites have potential risks and management vulnerabilities, so a large number of Third-party platforms for security checks and vulnerability scanning, in order to be more authoritative, the major search engines are gradually beginning to cooperate with the authority of the platform, The existence of vulnerabilities and security risks of the site to remind and deal with, this disguised as the more secure site is the search engine trust.

Written at the end:

Search engine users more and more, how to better use the search engine platform to expose their own product information and sales has become a concern for many marketers, and SEO this has become a focus of attention. SEO difficulty lies in how to let search engine more trust site, so as to promote the site to get a better weight, domain name age, record information and Web site security Three aspects must be strictly controlled, can not be overlooked its role. Of course, want to let search engine more trust website, this often not enough, also must more in-depth analysis.

Article Source: Zhengzhou website Construction http://www.zzwlgs.com/, author: Yangqiang, reprint please specify.

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