How to make the website create benefit for the enterprise

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With the development of the Internet, most enterprises now have their own corporate websites. Website is an important part of Enterprise informatization. Also is the window of enterprise display strength. But the site can not only be beautiful, but in accordance with the business situation, the construction of a model suitable for their own characteristics. I have been in the site of this industry mixed for three years, and many of the sites done over the years. Especially the enterprise station. have also seen a lot of companies to do the site, there are some such or such problems. Briefly summarize two points:

First, the establishment of the station of the enterprise network is not aware of, see other companies have done the site, their company can not be bad. There are a lot of people holding this idea. When the website is finished, it will not be asked after the new time. The site is basically a device.

Second, there are a lot of problems with the company that makes the website. This is also a very irresponsible performance for their clients. Because the company that makes the website does not know the website itself, they can only see the display effect. For the structure of the website, the content of the website design. Enterprises are not professional. So it can only be manipulated by the company that makes the website.

Although most enterprises rely mainly on the traditional business methods, but want to participate in the market competition through the Internet, E-commerce, more and more enterprises, this is an inevitable trend in the information age. So, how to build the enterprise website, especially the small and medium-sized website, so that the site really for the enterprise to create benefits? Let's talk about how I did it. Introduce the company first. The company is a second-hand car sales. The website is built in 05 years. But there has been no one to update the maintenance, basically only as an enterprise on the network to show their own platform. Here is the formal approach.

Make the network a business unit of the company

My first idea is to put this enterprise station to create an e-commerce platform, so that the site to become an independent department. My idea was first approved by the company's boss. I did a survey in two days, and then I did a project planning book. Then it is to follow their own planning step by step.

Re-positioning the website

Website revision is the first step, the company recruited a website technology and a website optimization. In two people with the cooperation of one months of time to the site for the overall revision. The company's products as the main content of the site. It's important to let users find the product they want the first time.

Build a sales team that belongs to the network department

Recruitment salesman, want to make the site independent to become a department, must have their own independent salesman. Responsible for the network to negotiate customers. As the first step goes smoothly, there are more than 1000 effective visitors per day. The initial salesman was 4 people. Each person can receive 20-30 customers per day. After one months of efforts, the overall network to create 40,000 of the performance.

Corporate web site is not a device, as long as the intention to operate, will benefit from it. Our company's web site after six months of operation, a monthly profit is basically stable around 100,000. Each enterprise can according to its own characteristics, planning belongs to their own marketing model, the site into business and customer communication links, the site can play a role.

Having worked in a second-hand car company for a year, now he has changed jobs. began to do second-hand housing projects. Routines are basically the same. Now the website is www.0431house.com. The website is now basically finished. The number 20th can be online. I hope I can make some comments.